There’s no denying that AI is here to stay, whether we like it or not. For businesses, it’s better to embrace the benefits that this technology brings, rather than shy away from it.
For business communication, AI has helped introduce a wealth of technology from chatbots, virtual assistants, and predictive analytics that all help better business operations.
With that being said, there are many ways in which video AI in particular is helping shape the future of business communications. Communication within any business is crucial to uphold and maintain. Businesses lose a staggering $62.4 million a year due to inadequate communication between employees.
In this guide, we’ll look at how AI is shaping business operations and processes in general, before diving into the key areas of innovation happening within the world of video AI. While there’s always some apprehension about how AI could influence the job market in the future, this type of technology could be harnessed productively for all businesses.
Table of contents
- How AI is Shaping the Future of Business Communication
- The influence of video AI in business communications
- 6 ways to introduce AI for business growth
How AI is Shaping the Future of Business Communication
How is AI currently shaping the future of business communication? Unless you’ve been living offline for some time, you’ll have likely already come into contact with examples of AI technology being used.
Automated chatbots
In this day and age of business, customers expect businesses to be at their beckoning call. That means even when the business isn’t open during normal office hours, a response is often expected, even if that means it’s automated.
Thankfully, AI has helped introduce a feature that many websites now have in the form of automated chatbots. Using data and knowledge from shared knowledge bases, these chatbots are often able to answer questions that might incentivize customers to take action, despite the answer being provided by a robot.
The benefit of automated chatbots is that they continue to journey for customers through the sales funnel, rather than delaying their progress.
Text and speech recognition
With text and speech recognition, it’s fast becoming one of the quickest and most efficient ways to get information to the user. Through devices such as Alexa or Siri, consumers are easily able to get answers to their questions through their home devices and smartphones.
This machine-learning technology draws from information online to provide fast and accurate responses for users. For any business online, having accurate and available information online will help ensure it gets delivered to consumers through more intimate means like their home or through their smartphone devices.
Predictive analytics
Speech recognition software is taking advantage of AI algorithms in order to analyze conversations and identify patterns, topics of conversation, and intentions to help improve customer service.
Not only that but it helps use this sort of predictive analysis within the workplace too. Internal communications are just as important as external comms.
With McKinsey’s study on Big Data, businesses found they increased operating margins by up to 60%, making it a highly influential form of technology worth harnessing.
The influence of video AI in business communications
How is video AI influencing business communications currently? As a business, if you’re looking to integrate video AI effectively, it’s good to understand what types of software and tools are worth the investment.
Create a talking avatar with AI
Talking avatars are becoming popular for businesses in order to create lifelike, natural videos without the need for cameras, actors, or a crew. Such technology and software are enabling businesses of all shapes and sizes to create great promotional content for marketing, as well as helping to improve business comms between staff members.
Why not add a talking avatar for free when creating business onboarding videos and training for new or existing staff? All you need to do is simply type in the text and choose the avatar that best fits your project’s needs. Scripts are edited in any language making this a globally accessible AI tool to use for the purpose of business communications.
https://www.synthesia.io/features/avatars
ChatGPT’s creative writing coach for content creation
With content being incredibly valuable for businesses nowadays, ChatGPT has already been utilized by many businesses to help with content creation.
There are certainly some concerns surrounding ChatGPT and the argument that this technology hinders the ability of human writers to secure job opportunities. However, ChatGPT isn’t a replacement for human writers, more so a creative writing coach.
ChatGPT is leveraged in a way that helps improve writing quality. From improving formal aspects of writing like grammar, sentence structure, and punctuation. Many human writers are now assisting in AI’s learning capabilities to further harness the benefits that this technology provides its users.
https://chatgpt.com/
With content being a particularly important form of marketing for customers to receive, the use of ChatGPT empowers your content creation whether it’s through video or social media.
Hire new employees with pre-recorded videos
The quality and talents of new employees matter as a business. Hire the wrong employee and you end up being responsible for them financially. It’s also hard to let someone go these days without proper reasoning and processes in place.
So that means the need for hiring successfully is one that you’ll want to prepare for. Another way in which AI is providing highly effective video is through recruitment and onboarding.
Businesses are able to utilize the power of AI technology to create pre-recorded videos and personalize the onboarding experience for new recruits.
These AI-powered solutions are turning what is often a monotonous and tiresome process, into something that’s genuinely good fun, and engaging for users.
Improve internal communications with VoIP software
Internal communications are highly important to improve and maintain it’s productivity. As part of business operations, when all your employees and teams in general are on the same page, they’ll be more productive and make less mistakes - hopefully.
The use of VoIP software is helpful and a company like Aircall is useful for call analytics and transcriptions. The software uses AI and automation within it’s service to allow teams to collaborate in real-time and access data during the calls themselves.
VoIP softphone for business is crucial for helping companies scale up and reduce the admin work that often comes with this area of business operations.
Reach wider audiences with multi-language voiceovers
As part of your interactions as a business to your customers and to your employees, being accessible to all is paramount.
What better way to create an inclusive experience than being able to offer multi-language voiceovers? These are a great feature to add to your videos and content in general, in order to reach wider audiences.
For remote employees around the world, offering multi-language voiceovers for training videos or company updates aids that inclusivity you’re after as a business. For customers, being able to break down barriers through language is what takes your business from a national level to an international level.
Create video content for business brand and brand consistency
Brand visibility is a highly important feature for any business to take seriously. It takes multiple interactions for a customer to remember or recognize your business and brand, so making an impact is crucial every time.
Creating video content through the use of AI is helping to communicate with customers in a more personal and intimate way. Video marketing has become incredibly influential within marketing campaigns, with 52% of companies creating videos to educate their audience.
Video is also one of the most absorbing pieces of content that online users enjoy nowadays, so making use of AI to create your video content is worthwhile.
Impress your customers and improve customer engagement
The journey of a customer is critical for business success. UX is a key contributor and player in getting customers through the sales funnel. The more positive their experience, the better.
Credit: Bench Accounting on Unsplash
With video AI, you’re able to deliver engaging content and more importantly, personalized content that helps in making them feel valuable. Interactive videos created through AI are also useful in helping grip the customer’s attention so that they don’t click off or become bored and go elsewhere.
3 ways to introduce AI for business growth
In general, AI has become one of the most sought-after and used technologies within businesses. The use of AI doesn’t just end with videos, it’s used in all manner of ways. These include the following:
Automate your processes for better productivity
One of the ways in which AI is highly effective is through automation. By automating business processes and operations, it helps save time. In fact, one study showed that workers who use generative AI tools boost their performance by up to 40% compared to those who don’t use them.
Generate eye-catching graphics and visuals
Use AI’s powerful technology to create eye-catching graphics and visuals that don’t require the best in the business for graphic design. Instead, these graphics and visuals are created by a computer and enable small businesses to reach their full potential without financial constraints.
Use it for personalized marketing
Personable marketing is incredibly popular and a great way to keep customers coming back for more. AI helps to create personalized marketing through the use of customer data. That makes the content you create, even more relevant to the individuals receiving or engaging with it.
Embrace the power of AI for your business communication
Despite the reservations many of us might feel towards AI, there’s no denying that there’s power and opportunity available with this technology in hand. Consider the ways in which you could leverage AI technology for your video needs and enhance your business communications for the better.
