Elon Musk's Whimsical World of Merchandise: Collectibles That Mesmerize
Elon Musk, the billionaire entrepreneur behind Tesla, SpaceX, and The Boring Company, is not only revolutionizing industries but also creating a legacy of quirky, must-have merchandise. From action figures and mini electric cars to flamethrowers and fragrances, Musk’s imaginative product lineup has captivated fans and collectors alike. Here’s a deep dive into some of the most eccentric and iconic items Musk has brought to market, blending innovation, humor, and exclusivity.
Tesla Bot Action Figure: A Miniature Masterpiece
The Tesla Bot Action Figure is Tesla’s latest contribution to its merchandise lineup. This 1:10-scale collectible figurine, modeled after Tesla’s Gen 2 humanoid robot, is a marvel of precision engineering. Featuring over 40 individual parts and 20 points of articulation, it replicates the robot’s appearance and movements. Priced at $40, the action figure includes a charging stand and a CyberHammer. Unsurprisingly, it sold out almost instantly, and resellers are now listing it for hundreds of dollars on platforms like eBay.
SpaceX Onesies: Outfits for Aspiring Astronauts
SpaceX extends Musk’s innovation to the youngest fans with its SpaceX-branded onesies. Designed for children ranging from newborns to 5T, the $45 onesie lets kids wear their dreams of space exploration on their sleeves—literally. A perfect gift for budding astronauts, it symbolizes Musk’s vision of inspiring future generations.
Mini Tesla Cars for Kids: Driving Dreams
Tesla caters to its youngest audience with mini electric vehicles. The Model S for Kids comes with a top speed of 6 mph, working headlights, a horn, and an MP3 sound system for $600. Younger toddlers can enjoy My First Model Y, designed for children aged 1.5 to 4. These scaled-down cars provide a perfect introduction to Tesla’s sleek design and technological prowess.
"Not-A-Flamethrower": The Infamous Boring Company Product
In February 2018, Musk’s Boring Company released 20,000 units of its infamous "Not-A-Flamethrower" for $500 each. While technically not a flamethrower, the product skirted legal definitions to sidestep bans on flamethrower sales. It quickly sold out, raising $10 million in revenue but also sparking legal controversies worldwide. Despite Musk’s tongue-in-cheek warnings about its dangers, the device remains a legendary piece of Musk memorabilia.
Tesla’s Red Satin Short Shorts
Tesla’s red satin shorts, released in July 2020, were priced at $69.420—an homage to Musk’s humor and meme culture. With "S3XY" emblazoned across the back (referencing Tesla’s Model S, Model 3, Model X, and Model Y vehicles), the shorts were a cheeky nod to Tesla stock short-sellers. The overwhelming demand crashed Tesla’s website within minutes, cementing the shorts as a collector's item.
Tesla Surfboards: Riding the Waves of Innovation
In 2018, Tesla made waves with its limited-edition carbon-fiber surfboards, priced at $1,500 each. Featuring the same red and black finishes as Tesla cars, only 200 were made, turning them into instant collector’s items. Resale prices for these surfboards skyrocketed, with fans eager to snag this rare piece of Tesla merchandise.
Teslaquila: Premium Spirits with a Tech Twist
What started as an April Fools' Day tweet evolved into Teslaquila, Tesla’s high-end tequila. Released in November 2020, the $250 tequila came in a lightning bolt-shaped bottle and sold out within hours. Resellers capitalized on its popularity, with empty bottles fetching between $500 and $800. Tesla later introduced tequila-inspired sipping glasses for $75, extending the Teslaquila legacy.
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Starship Torch: Lighting Up Collectors’ Shelves
After SpaceX’s Starship rocket launch attempt in April 2023, Musk launched the Starship Torch, a $175 windproof device shaped like the iconic rocket. It doubles as a functional butane-powered kitchen tool and a decorative collectible. The product sold out quickly, reflecting its unique appeal to SpaceX enthusiasts.
Burnt Hair: Musk’s "Essence of Repugnant Desire"
In 2022, Musk’s Boring Company released the Burnt Hair fragrance, which he humorously described as "the finest fragrance on Earth." Priced at $100, the perfume reportedly sold over 10,000 units within six hours, generating $1 million in sales. This eccentric product further solidified Musk’s reputation as a creator of unforgettable merchandise.
Cybertruck-Inspired Collectibles
The Cybertruck has inspired a range of products, showcasing Tesla’s commitment to blending design and functionality:
- Cybertruck Cat Bed: Exclusively available in China, this $50 cardboard cat bed mimics the Cybertruck’s angular design.
- CyberBeer: Sold as a set of two bottles and ceramic steins for $150, Tesla’s CyberBeer boasts notes of herb, spice, tea, and citrus.
- Cybertruck for Kids: This $1,500 mini Cybertruck, designed for kids aged 6-12, includes LED lights, a 12-mile range, and a top speed of 10 mph.
Musk’s Genius in Merchandise Marketing
Elon Musk’s merchandise lineup is more than just quirky—it’s a masterclass in branding and fan engagement. By blending exclusivity with humor, Musk has created products that not only generate buzz but also offer fans tangible connections to his visionary companies. Whether it's a $500 flamethrower or a $45 baby onesie, Musk’s creations appeal to collectors, fans, and everyday consumers alike.
From tequila to action figures, Musk has transformed his brands into cultural phenomena. Each product tells a story, turning ordinary items into iconic symbols of Musk’s imagination and wit.
