Who Are the Richest Models in 2025?

The Highest paid models of 2024

The Highest-Paid Models of 2025

In today’s hyper-competitive modeling industry, reaching the top is no easy feat—and staying there is even harder. With fresh faces emerging every season and social media reshaping fame, only a select few dominate both the runway and the digital world. In 2025, being a top-paid model requires far more than catwalk skills: it’s about building a personal brand that commands influence, engagement, and global appeal.

Social platforms like Instagram and TikTok have become vital extensions of a model’s portfolio, turning followers into currency. The most successful names today combine high-fashion credibility with digital influence, landing lucrative contracts with brands such as Chanel, Versace, Prada, and Estée Lauder—each deal often worth millions annually.

This year’s Victoria’s Secret Fashion Show (Oct. 15, 2025) underscored that reality. Several of the models featured in this article — Gigi Hadid, Bella Hadid, and Adriana Lima, — were on the runway, reinforcing their elite status and demonstrating how star power on big stages still amplifies commercial value. Victoria's Secret+1

By contrast, the average professional model still earns between $25,000 and $50,000 annually, depending on experience and exposure. Only a rare few have mastered the art of being both supermodel and influencer—breaking into the multi-million-dollar tier. The elite of 2025 merge runway ex

Kendall Jenner

Kendall Jenner's rise to prominence in the fashion industry is a testament to her talent, hard work, and strategic career moves. Initially known for her role on Keeping Up with the Kardashians, Kendall transitioned from reality TV star to supermodel with finesse, carving out a space for herself in high fashion. Her career was solidified when she began walking for top designers like Chanel, Marc Jacobs, and Balmain, establishing herself as one of the industry's leading models.

Jenner’s runway success has been remarkable, showcasing her versatility and poise on prestigious catwalks worldwide. As one of the top-earning models in 2024, she has also leveraged her massive social media presence—over 280 million Instagram followers—to secure major brand endorsements and collaborations, from beauty to fashion.

In addition to her ongoing success in the fashion world, Kendall’s career took another prominent step forward at the Paris Fashion Week 2025, where she walked for several high-profile designers, further proving her stature in global fashion. With a net worth of $60 million as of 2024, Kendall continues to solidify her position as one of the wealthiest and most influential models of her generation, seamlessly blending her entrepreneurial ventures with her modeling career.

Gigi Hadid

In 2025, Gigi Hadid remains a global fashion powerhouse with an estimated net worth of $35 million. Her career is a testament to talent, perseverance, and adaptability in an ever-evolving industry. Rising to fame as part of the influential Hadid family, Gigi quickly became one of the most in-demand faces in fashion, working with brands such as Versace, Prada, Fendi, and Miu Miu.

Her ability to seamlessly balance motherhood with her thriving career has solidified her reputation as both a professional and a role model. Gigi’s business acumen is equally impressive—her luxury knitwear line, Guest in Residence, has become a quiet success story, blending timeless design with her personal aesthetic.

After her standout appearance at the 2024 Victoria’s Secret Fashion Show, Gigi continued to dominate global runways, with recent highlights at Milan and Paris Fashion Weeks. Her social media presence, commanding influence, and entrepreneurial ventures make her not only a top model but also a modern businesswoman redefining what long-term success in fashion looks like.

Bella Hadid

After a brief hiatus due to health challenges, Bella Hadid made a powerful return to modeling in 2025, reestablishing herself as one of the world’s most in-demand and highest-paid models. With an estimated net worth of $25 million, Bella continues to carve her own path in fashion, distinct from her sister, Gigi, while maintaining her reputation as one of the industry’s most striking and creative forces.

Known for her fierce runway presence and bold sense of style, Bella has collaborated with prestigious houses such as Dior, Givenchy, Balenciaga, and Mugler, often serving as a muse for avant-garde designers pushing artistic boundaries. Her editorial dominance in major fashion magazines and campaigns for global luxury brands has solidified her as a fixture in the high-fashion world.

Beyond the runway, Bella’s influence extends into the wellness and beauty industries, where she has invested in projects that promote mental health and holistic well-being. Her openness about her own struggles has reshaped the image of the modern model—making her both relatable and inspirational.

This combination of authenticity, artistry, and advocacy has made Bella Hadid not only a global fashion icon but also a powerful voice for a new generation that values vulnerability as much as glamour.

Adriana Lima

A Brazilian supermodel, Adriana Lima continues to be one of the highest-paid models in 2024, despite her long tenure in the fashion industry. Best known as a Victoria's Secret Angel for nearly two decades, Lima's career is iconic. Her lucrative deals with brands like Maybelline and Puma, coupled with her work for luxury designers such as Versace and Balmain, contribute significantly to her earnings. Adriana's timeless beauty and professionalism have kept her in demand, even as new models emerge in the industry.

Though Lima no longer graces the Victoria's Secret runway after her emotional 2018 farewell, her legacy as one of the most iconic faces of the brand remains intact. This connection to one of the world's most well-known lingerie brands, along with her consistency in landing high-profile campaigns, allows her to maintain a top-tier income.

In 2024, her ongoing relevance in fashion is seen not only in her modeling but also in her strategic ventures into business and philanthropy. She has been involved in charitable causes focused on children and women's rights, adding an extra layer to her enduring popularity. This blend of modeling success and advocacy has solidified her position as one of the most respected figures in the industry. The 2024 Victoria’s Secret fashion show saw the return of Adriana Lima to the runway, giving viewers an iconic look as always.

Adriana Lima’s ability to maintain her status as one of the highest-paid models—years after her runway prime—shows the power of staying relevant, consistent, and connected to her audience through both social and commercial channels.

Liu Wen

As one of the most influential Chinese models in history, Liu Wen continues to set new standards in global fashion in 2025. Often hailed as “China’s first supermodel,” she has built an enduring legacy of elegance, professionalism, and cross-cultural appeal.

With an estimated net worth of $20 million, Liu’s success is powered by her long-term contracts with major brands such as Estée Lauder, Bulgari, and H&M, and her steady presence on the runways of New York, Paris, and Shanghai Fashion Weeks. Her ability to seamlessly bridge Eastern and Western markets has made her a favorite among designers and audiences alike.

In 2025, Liu Wen’s advocacy for sustainable fashion has become an integral part of her public image. As an ambassador for conscious consumerism, she promotes environmental responsibility within Asia’s fast-growing luxury market. Her influence extends beyond modeling—she’s a cultural icon who represents modern elegance, discipline, and authenticity.

Through her calm professionalism and enduring global appeal, Liu Wen remains one of the most trusted and respected faces in the international modeling world.

Gisele Bundchen

Gisele Bündchen’s career is the epitome of success in the modelling industry, making her one of the most influential and highest-paid models in history. Born in Brazil in 1980, Gisele's rise to fame began in the late 1990s when she quickly became a global icon. Her breakthrough moment came in 1998 with an unforgettable Alexander McQueen runway show, marking the start of her extraordinary journey to superstardom. Her long, lean figure, striking features, and charismatic runway presence redefined the world of modelling.

Throughout her career, Gisele became the face of renowned luxury brands such as Chanel, Louis Vuitton, and Versace, and was a key figure in Victoria’s Secret’s rise to global dominance. By the early 2000s, she was one of the most sought-after models in the world. Her partnership with Victoria’s Secret, in particular, propelled her into mainstream fame, cementing her status as the industry's highest-earning supermodel.

Although she officially retired from the runway in 2015, Gisele’s success didn't end there. She continues to maintain a prominent presence in the fashion world through lucrative endorsement deals and strategic partnerships. Gisele has also expanded her influence beyond the fashion industry, becoming a passionate advocate for environmental sustainability and wellness. Her philanthropic work and focus on mental and physical well-being have inspired many.

Additionally, her best-selling memoir, Lessons: My Path to a Meaningful Life, allowed her to share her personal journey and life philosophies, further establishing her as a respected businesswoman and public figure. With her incredible work ethic, business savvy, and versatility, Gisele Bündchen has evolved into a global icon and remains relevant in multiple industries, proving that her legacy extends far beyond the runway.

Ashley Graham

Trailblazing and unapologetic, Ashley Graham continues to be one of the world’s most recognized and highest-paid models in 2025, with an estimated fortune of $18 million. As a pioneer of body positivity and diversity in fashion, she has shattered long-held beauty standards, paving the way for a more inclusive industry.

Graham has collaborated with major brands such as Swimsuits for All, Levi’s, Revlon, and Nordstrom, becoming a face of empowerment and representation. Her participation in the 2025 Victoria’s Secret Fashion Show marked another historic milestone, as the brand fully embraced inclusivity and body diversity on a global stage. Her confident presence symbolized how far the industry has evolved—and how much of that change she helped drive.

Beyond the runway, Ashley is a vocal advocate for self-love and confidence, using her social media platforms, public speaking, and interviews to inspire millions. She’s also an entrepreneur, launching her own lingerie lines designed for all body types and publishing a bestselling book that explores her personal journey and empowerment message.

Through her blend of modeling, activism, and business ventures, Ashley Graham has proven that success in fashion isn’t about fitting in—it’s about standing out, staying authentic, and owning your influence.

The Evolution of Modeling Wealth in 2025

The modeling landscape has transformed—models today are brand builders, CEOs, and cultural ambassadors. The richest models of 2025 have mastered diversification: they blend traditional fashion work with business ventures, social influence, and activism.

Their stories prove that in today’s fashion economy, the runway is just the beginning—and true wealth is built through reinvention, ownership, and purpose.