Change Their Mind: 6 Steps to Persuade Anyone, Anytime by Simon Horton, Pearson
Based on insights from psychology, neuroscience and business research, this practical book by renowned negotiation expert, Simon Horton delves deep into the art of persuasion.
Offering a practical six-step master plan to help us build better relationships and get better outcomes, Change Their Mind hones in on the innate problems we face when trying to get other people to do what we want, whether it’s getting your child to tidy their room, securing the pay rise you deserve or getting clients to sign on the dotted line.
In this new summer publication, Simon Horton simplifies the problems we face, helping us to understand our aims and objectives, as well as the people we are trying to persuade, more coherently in order to be more successful at getting what we want.
A must-read for anyone who wants to be more persuasive and more confident at making things happen, whether that is at work or in any other area of your life.