The CEO’s Holiday Reading List

Deep Tech and the Amplified Organisation by Simon Robinson, Igor Couto and Maria Moraes Robinson

The past two years have forced organisations of all kinds to reinvent themselves. The adoption of digital technologies has accelerated at such a dizzying pace that many leaders have found it difficult to keep up, but the reality is, going back to business as usual in 2022 is simply not an option.

For leaders wanting to learn more about the profound shift in the relationship between people and tech, this new book is a comprehensive and accessible guide. The authors examine the rise of ‘deep tech’, explaining what it really means, how it is set to drive the world economy and crucially, how organisations can embrace it to make a positive impact on people and the planet.

Deep Tech and the Amplified Organisation turns some conventional business thinking on its head, suggesting that the well-known 4Ps should now be replaced with Platforms, Purpose, People and Planet. It is eye-opening reading and is a great guide for any CEOs who would like to use this period to reimagine what the future of their organisation could be.