CEO Profile: David Beard, Founder of Lending Expert

As part of our CEO Profile series, we take a look at the founder of price comparison website Lending Expert, David Beard who has built a hugely successful business in a very competitive space.

David Beard is the founder of Lending Expert, one of the UK’s fast-growing price comparison websites in the last year.

To date, the online price comparison has helped thousands of customers and has amassed a rating of 4.81 out of 5 on, based on 223 reviews.

Price comparison emerged in the UK in the noughties, providing a market overview of credit cards, loans, utilities, insurance and more. The price comparison site brings all these elements together, taking a commission from any successful completions. There are a handful of competitive comparison sites in the UK with MoneySupermarket, GoCompare, and Compare The Market holding the most market share.

Based in Macclesfield, David Beard founded Lending Expert after working in finance for several years.

“I set up Lending Expert in 2013,” explains Beard, “after working in financial services for years and seeing a gap in the market.”

“I wanted to create a website that put the consumer first and provided a truly accurate price comparison for everyday products and really helped customers to save money. We offer a full range of products including mortgages, loans, credit cards and we understand that these can change people’s lives, whether you are usings funds to start a business, buy a new home or pay for a wedding.”

“Every provider and partner has been fully verified to ensure that they are licensed to trade, treat customers fairly and are responsible.”

“Above all, I want to show loan providers who have a real appetite to lend and appeal to the wider audience. There is no point putting one company at the top of each comparison table if they only approve less than 1% of all customers, or just payout the best commissions. We want people to use Lending Expert, get approved for an affordable product and ultimately find what they were looking for.”

The website is completely free to use and certain products such as mortgages and secured lenders are connected to brokers, so you can get a provisional quote and a hard-working broker will search the market to find you the best terms and rates.

Beard has highlighted the demand for secured loans in 2021, which has been fueled by the extended stamp duty holiday and desire of UK homeowners to carry out home improvements and maximise their living space during the pandemic.

For more information, you can visit the Lending Expert website here

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