The ‘Time to Change’ Reading List

2020 will be remembered as a year of change. Much of the change has been forced upon us unexpectedly, but even during times of turmoil and uncertainty, there are often positives that come out of change that we can embrace and benefit from in the longer term.

The Offer You Can’t Refuse by Steven van Belleghem (Lannoo Campus)

The Offer You Can't Refuse book cover

Over the past decade customer expectations have developed rapidly. Driven by mobile technology and social media, we have reached the point where fast convenient service is now the minimum standard customers expect. The global pandemic of 2020 has now thrown us all into the world’s biggest ever digital transformation, while technologies like AI, quantum computing and robotics are emerging, so how can we tell what changes the next decade will bring?

This new book from Steven van Belleghem brings to life how the relationship between customers and brands will develop by 2025. It is packed with examples of brands around the world leading the way to help business leaders not only imagine how their own businesses are set to change, but also understand the steps that will give them a competitive advantage. Crucially it emphasises the importance of customer-centricity in order to ensure any change initiatives add real business value.

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