5 Business Books You Should Read on World Creativity & Innovation Day

21 April 2020 is the UN’s World Creativity & Innovation Day, a time to raise the awareness of the role of creativity and innovation in economic, social and sustainable development.  

3. Competitive People Strategy, Kevin Green

As AI plays an increasingly influential role in how work is done, businesses are recognising that it is ideas, creativity and relationships that will enable them to compete and win in competitive markets.

Kevin Green, former CEO of the Recruitment & Employment Confederation and HR Director of Royal Mail, explores how organisations should go about attracting, retaining and unlocking the creative potential of their people.  Full of tips and techniques, this book provides a comprehensive roadmap showing how to connect human innovation and creativity to the bottom line.

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