Burn the business plan: What Great Entrepreneurs Really Do by Carl J Schramm
Busting common myths about being an entrepreneur, this book offers hands-on advice on how to get your idea out there, from the founder of Global Entrepreneurship Week and StartUp America Carl J Schramm. Feeling that there was a great disconnect between what business students are taught and the realities of entrepreneurship, Schramm offers his guide to being a self-starter as a modern, relatable alternative to old academic texts.
Read this book if: Dragon’s Den and The Apprentice don’t thrill you, and you’re over the hyper-glamorized depiction of entrepreneurship across academia and the media.
“The real story on startups and their success rates reveals something very different. Most entrepreneurs never went college, and most did not start their companies until they were well along in their careers…The average entrepreneur was an employee for almost fifteen years before launching a startup.” – Carl J Schramm