Supercar Vs People Carrier: The Race to be the Top Luxury Hire Car

If you ask people about their hire car experiences, they’re more likely to tell you about frustrating waits at airport collection depots and the gamble of not knowing exactly what underwhelming hatch back they end up driving. Rarely do you hear them recalling the hum of a V8 engine whizzing through a stunning alpine pass or cruising the Amalfi Coast with the top down on their Italian supercar.

New car hire company, Vroomerz, believes that your vehicle could be the best part of any trip, giving car lovers hassle-free access to Europe’s largest luxury car hire fleet and matching the perfect ride for each trip to every nation.If you ask people about their hire car experiences, they’re more likely to tell you about frustrating waits at airport collection depots and the gamble of not knowing exactly what underwhelming hatch back they end up driving. Rarely do you hear them recalling the hum of a V8 engine whizzing through a stunning alpine pass or cruising the Amalfi Coast with the top down on their Italian supercar.

The only model to challenge the California T however was the people-carrying, seven-seater Mercedes-Benz V Class, whose promise of family and colleague carrying comfort was the second most searched for model by Londoners.

According to Vroomerz data, the Ferrari California T is Britain’s most desired hire car with one in ten searches resulting in the supercar. Following the popular Italian model, the UK’s top ten luxury hire cars include a pair of Porsches (718 and 911), the Audi R8 Spider, Rolls Royce Ghost, Nissan GTR 91, Lamborghini Huracan, Mercedes-Benz C Class Cabriolet and the Ferrari 488.

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Our British customers were also the only ones to put the Audi R8 in their top ten and the only city in our research where there were no 4x4s or BMW models in the top ten.”Pierluigi Galassetti, Managing Director of Vroomerz said: “There is no reason why people should leave their love of cars at home when they travel. The demand we see through our booking platform shows that Brits will often put comfort and style over raw performance or ostentatious styling. The fact the V-Class is the second most searched car is a reflection that Brit’s are often booking with the comfort of their family and friends in mind.

The Lamborghini Huracan is king in Europe

Vroomerz data reveals that the Lamborghini Huracan is the most desired luxury hire car across Europe ranking as the most searched for model in Barcelona and Milan and the second most sought after in Paris.

Car lovers from Barcelona are particularly enamoured with Lamborghinis, with the Huracan accounting for one in five searches and Barcelona being the only city where The Lamborghini Aventador appears in the top ten (sixth place).

Pierluigi Galassetti, Managing Director of Vroomerz said: “I’m never surprised that so many customers search for Lamborghinis, in many ways they’re the perfect car for a memorable weekend or complete escapism – everyone wants to say they’ve driven or tried one, perhaps even more than owning one.”

Europe’s most wanted hire cars (by model)

British cars make their marque with the French

Despite Italian supercar brands Ferrari and Lamborghini claiming the top stops followed by prestigious German marques, there is an unquestionable desire for British cars on the continent.

Thanks to demand for F-Type and F-Pace models, Jaguar features in the top 10 most searched for brands to hire across Europe and appears in the five most searched for brands in France.

Pierluigi Galassetti, Managing Director of Vroomerz added: “People come to Vroomerz to find cars that will make them feel special and to upgrade their holiday experience. Whether that’s by selecting a specific brand and model or using our drop-off and delivery service throughout Europe, we make sure to add a personal touch to every car hire.”

Europe’s most wanted car manufacturers

(Source: Vroomerz)