8 of the Worst Business Decisions Ever Made

Reading Time:
2
 minutes
Posted: August 15, 2018
CEO Today
Last Updated 14th August 2018
Share this article
In this Article

Betway Casino have looked at 8 of the worst business decisions ever made. These negotiations had some of the most expensive consequences, undoubtedly leading to some very difficult boardroom conversations later.

The Worst Business Decisions Include:

  • Back in 1999, search engine Excite, one of the most well-known brands on the internet, turned down the opportunity to purchase Google for only $750k. Google went on to dominate the world and are now valued at around $367bn, while Excite were bought out by fellow Ask Jeeves for $343m in 2004.
  • Motorola was one of the biggest mobile phone manufacturers in the world during the mid-2000s, with a market share of 22 per cent thanks to their hugely popular Razr model. However, their lack of urgency in producing a smartphone - not doing so until 2010 - meant their share value fell from $72 in February 2006 to only $12 three years later, an 83 per cent drop.
  • Blockbuster had over 9,000 video and DVD rental stores worldwide during the 1990s, with an annual revenue of close to $6bn per year. At the turn of the millennium, new start-up Netflix offered them $50m to help launch their new DVD-by-mail service. Blockbuster have since virtually died out, while Netflix have a market value of around $152bn.
  • In 1979, American IT company Electronic Data Systems were worth around $1bn and looking to invest in a small computer company to supply valuable software. Microsoft were one of the options, but EDS refused to meet a 23-year-old Bill Gates' asking price of $40-60m. Microsoft are now worth more than $1tn.
  • Steven Spielberg offered Mars the opportunity to feature in E.T., one of the most iconic films of all time, back in 1982, but they declined. Hershey’s, however, jumped at the opportunity and agreed a $1m deal to push their Reese’s Pieces product, with the subsequent exposure worth an estimated $20m.

We hate to think of the regret over these bad business decisions.

Free CEO Today Newsletter
Subscribe to CEO Today for the latest news every week.

About CEO Today

CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram