The Business Case for Switching Off, a Goldmine of Creativity?

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Discussing the potential for employee efficiency and the needs of employees in the workspace, Richard Morris, UK CEO of Spaces, make his business case for the benefits of employee switch-off.

They’re known as “shower thoughts,” those seemingly random thoughts or ideas that occur when taking our morning shower- or engaged in a similarly monotonous task.

Often amusing but inconsequential, (a quick Google search of the term throws up an array of weird and wonderful examples,) these unexpected insights can sometimes prove far more useful.  Indeed, people report sudden creative breakthroughs, remembering the location of a long lost item and even figuring out the answer to a complex work problem.

In fact, the idea that the brain can produce its best work when ostensibly “switched off” is actually backed up by science.

Studies have shown that the daydreaming brain is actually incredibly active, engaged in a whole host of vital mental processes[1].  The theory goes that, when people are engaged in relatively monotonous tasks, the brain becomes free to make new associations between seemingly unconnected ideas.  This can lead to epiphanies that seem to come from nowhere but are actually the result of a whole host of unconscious mental activity.

In other words, even when we think we’re switched off our brains don’t really slow down at all.  Instead, they are busy at work replenishing our reserves of mental and physical energy, which in turn increases productivity, replenishes attention, solidifies memories and encourages creativity- all vital attributes in the world of work.

Cultivating innovation and fresh thinking in the workplace has never been more critical to being competitive, driving growth and maintaining a happy and productive workforce. So how do we reconcile this with the traditional working day, with its expectation for employees to be sitting at the same desk for eight solid hours, often not even pausing for lunch?

One of the more radical solutions put forward has been to allow time and space for employee “nap” times. It has been scientifically proven that a nap of just 30 minutes can improve concentration, creativity and feelings of relaxation[2]. Our centre in Vijzelstraat has teamed up with COCO-MAT to create the Recharge Room, which is furnished with daybeds and designed to give workers a dedicated nap space.

Of course this may not be practical for many companies but businesses are exploring plenty of other options.  For example, offering fitness or meditation classes, encouraging workers to get outside into nature, or simply encouraging regular breaks can be just as restorative.

Such a change in attitude will also of course have implications for the workplace. As more and more enlightened employers encourage their staff to take regular “downtime”, the less appropriate the traditional office model will become.

Instead, the modern workspace must be designed to accommodate the requirement for a range of different working styles within one area, meeting the variable needs of organisations and individuals. This includes space to work at a desk, space for meetings and collaboration, and space to simply sit, think and enable creativity.

The most important thing is that periods of downtime are encouraged – even mandated- for employees, giving them that all important space to recharge.  By doing so, employers will create the right environment for the generation of ideas and better business planning – to the obvious benefit of both staff and business alike.

[1] University of British Columbia, “Brain’s Problem-solving Function At Work When We Daydream,” May 2009

[2]Daily Mail, “The key to happiness? Taking a short nap in the afternoon: Dozing for less than 30 minutes found to improve our sense of well-being” March 2017

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