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Image: Peloton

CEO Today Top 50 - Peter Stern

Name: Peter C. Stern

Net worth: Not publicly confirmed (undisclosed)

Business: CEO & President, Peloton Interactive; former Ford and Apple executive

Peter Stern was appointed CEO and President of Peloton Interactive, Inc. effective January 1, 2025, tasked with steering the company’s post-pandemic turnaround. Previously, he was President of Ford Integrated Services, where he oversaw the company’s portfolio of subscription services including BlueCruise and digital connectivity products. Before that, Stern held a senior role at Apple for over six years, managing services like Apple TV+, iCloud, Apple News, Apple Books, Apple Fitness+, and Apple One, and leading Apple’s advertising and subscription strategy during a period of rapid growth.

Stern holds a JD from Yale Law School, where he was an editor of the Yale Law Journal, as well as a bachelor’s degree in Music and English from Harvard University.  In terms of compensation, his Peloton contract sets his base salary at US$1,250,000 with eligibility for a bonus equal to 100% of base salary and an initial discretionary signing bonus of US$1,000,000, along with equity awards.

While Stern’s net worth has not been publicly disclosed, his track record leading digital services and subscription-driven business models at Apple and Ford spotlights his significance as a tech-business leader now taking on a prominent role in the fitness and consumer hardware sector.

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