Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
In an era of collapsing high streets and economic struggle, small British towns seem to have mostly lost their flair. However, in stark contrast to the remainder of the country, Louth, a quaint UK town in the Lincolnshire Wolds, appears to be thriving with small local businesses and traditional British flavour. This autumn I took […]
Sometimes, it takes a little effort to switch off on holiday and silence that to-do list in your head. Mr & Mrs Smith have finessed the art of hitting a leisurely stride and, below, Co-founder Tamara Lohan shares her tips for recharging to 100% once your out of office is on, whether you want spoiling, […]
Marbella is known for its glamorous party scene, but also the chance to rest and recharge, which makes it popular with busy professionals from across the globe. Centrally located and set on the town’s beach front with beautiful views over the Mediterranean Sea, Amàre Beach Hotel is Marbella’s ultimate playground for grown-ups. Offering tranquil haven […]
Terminals worldwide are enhancing the level of service they offer travellers – striving to make the pre-flight experience something to look forward to. These are particularly welcome developments for business travellers, for whom the airport is often an extension of the office. Here, Richard Coleman, European Director at Collinson, operator of Priority Pass, takes a […]
The idea for getting more for your money is something that carries obvious appeal. This has led to an increase in budget holidays and economy travel. However, for some of us, we just can’t resist travelling in luxury. Whether it’s car rental for a business trip, or relaxing to the max on your summer holiday, […]
If you ask people about their hire car experiences, they’re more likely to tell you about frustrating waits at airport collection depots and the gamble of not knowing exactly what underwhelming hatch back they end up driving. Rarely do you hear them recalling the hum of a V8 engine whizzing through a stunning alpine pass […]
The south of France is a cosmopolitan region of France famous for its fabulous weather, glamorous coastal resorts and quaint villages. It’s as popular as ever amongst the French and other Europeans who flock to the region for their holidays -especially in the summer months. So which beaches can visitors go to – to get […]
It used to be owning a Gucci bag, driving a Porsche or wearing a Rolex which filled the wish list of social dreamers – but everything has changed. Instead, four out of five people in 2018 – a whopping 80% - say they value experiences above material possessions. A survey was commissioned by Boundless, the […]
Whether you’re travelling for business or leisure, there’s no question that Hong Kong is a world-class destination for big city sightseeing, easily accessible nature and a plethora of completely unique old-meets-new, East-meets-West experiences. Where to stay when the journey takes you to Hong Kong? Here are six of the city’s best hotels. Hotel VIC […]
Founded a decade ago, Cookson Adventures has always been an innovative enterprise, seeking to push the boundaries of luxury adventure travel. From organising the first manned submersible dive in Antarctica to putting clients at the heart of crucial conservation work in the Galápagos Islands, the company puts luxury at the core of extraordinary journeys. Is […]
Japan is a beautiful cultural jewel. And Asia, in particular Japan and China, is a top priority market for many western businesses, meaning CEOs are in and out daily. If you do happen to be travelling that way, CEO Today has put together a quick guide to the best stays, views and experiences across Japan, […]
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