Digital Novice to Digital Native

April 30, 2021
It used to be that you would walk into a store or shopping mall, browse casually for a few hours, maybe grab a bite to eat in the food court, then walk out without having purchased anything. Even as vaccination numbers continue to climb, those days still feel as if they may never return. In-store […]
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The Art of the Pivot: Succeeding in Times of Change

March 31, 2021
Today, TELUS International is a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands from more than 25 countries around the world. Without a doubt, today's organisations are operating in a world where many of the ‘old rules’ of how to engage and interact with customers no […]
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"Let's Talk About Our Feelings."

December 22, 2020
To say that 2020 has been unpredictable would be an understatement. As business and people leaders, each of us has had to redefine aspects of how our companies and teams operate due to the ever-changing circumstances brought about by COVID-19. And, as the world nears the one-year anniversary of the pandemic, what may have been […]
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AI, Bots and RPA: A Lexicon for the ‘New Normal’

June 30, 2020
The physical constraints brought about by COVID-19 have had a profound and persistent impact on every aspect of our lives, from how we shop, to how we work and learn, to how we access healthcare, and everything in between. Although all industries were affected to varying degrees, the need to fully reimagine business models was […]
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Your Culture is Your Brand

February 4, 2020
Social media platforms continue to disrupt traditional media, product advertising, peer-to-peer communication, and even political communication and discourse. But to maintain its promise, social media and other digital content require consistent monitoring and moderation - a function that’s grown into a multi-billion dollar industry in itself. Indeed, content moderation is no longer solely for social […]
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Leading in the Age of Disruption: A CEO's Perspective on Unicorns, Butterflies and Really Fast Caterpillars

February 28, 2019
Over the past 10 plus years, Jeff Puritt has led the transformation of TELUS International from a regional contact center with less than 3,000 employees to a top-rated global customer experience provider with over 32,000 employees, delivering next-gen digital solutions to some of the world’s largest and most disruptive brands.
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