Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
As one of the world’s most popular family holiday destinations, Florida is an unbeatable blend of sun, sea and rollercoasters. But, if you know where to look, the theme park capital also has a luxurious side. Here’s how to have a dream family holiday without just pleasing the kids. How to get there Virgin Atlantic […]
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