Turning it Around: The Power of a Well-Handled Complaint

November 27, 2019
Customers are complaining to companies more and more and, for many, the experience is often unsatisfactory.
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How the New Corporate Mindset Just May Change the World

November 22, 2019
What’s good for the goose is good for the gander. One hand washes another. You scratch my back and I’ll scratch yours. The notion of mutual benefits is part of our lexicon for a very good reason: There’s a lot of truth in it.
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3 Lies About Biometrics Marketing Most CEOs Believe

November 6, 2019
Despite biometric technology existing since the early 90s, its overall use in the public domain has been limited making it more science fiction than fact. For the most part, the technology has been used in security measures adding to the misconceptions surrounding its wider application.
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It’s the Age of the Smart Site and CEOs Need to Catch Up

November 1, 2019
Businesses today are operating in a climate of ever-increasing customer expectations. For the majority, their website will be the first meaningful brand interaction with a potential customer.
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Keysight Technologies: The Keysight Leadership Model

August 30, 2019
Ron Nersesian is the President and CEO of Keysight Technologies. Keysight provides world-class electronic design and measurement solutions to accelerate innovation to connect and secure the world. They have the broadest and deepest portfolio of solutions and expertise to meet the world’s toughest electronic measurement and design challenges. Keysight develops solutions that help bring electronic […]
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Encouraging Sales, or Breaking the Bank?

August 21, 2019
Despite almost a decade of downturn for the automotive industry, 2018 began to boast some fairly significant positives.
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What Keeps Customers Loyal to a Brand?

August 6, 2019
Brand loyalty is a pressing issue for businesses nowadays. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 
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Which Car Manufacturer is the Best at Customer Service?

July 4, 2019
Britain doesn’t have a history of fantastic customer service. Compared to the likes of America, our customer service reputation tends to be sorely lacking enthusiasm, helpfulness, and overall tact.
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To App or Not to App?

May 15, 2019
Businesses are operating in a time of incredibly rapid change and innovation, where disruptive technology is being harnessed to turn traditional business models on their heads and bring ideas to market almost instantaneously.
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Do CEOs Need to Employ Chatbots to Keep Customers Relaxed?

October 12, 2018
When customers have an issue that needs resolving, the one thing they want is to be able to speak to someone that can help. Can a chatbot do that? Yes, it can. Paul Shepherd, Founder and CEO of We Build Bots, explains for CEO Today. The latest Customer Satisfaction Index from the Institute of Customer […]
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The Importance of Customer Service & Brand Image

August 29, 2018
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a […]
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Making the Most of Health Insurance & Treating Clients Like Family

July 31, 2018
Tanya Boyd is the President and CEO of Texas-based Tanya Boyd & Associates, LLC, an independent, majority-female boutique insurance agency specialising in health insurance for individuals and companies. Below, Tanya elaborates on the state of health insurance, what clients can do to make the most of their facility and the accomplishments that made Tanya Boyd […]
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