Eddy Pirard is a Belgian national and a product of HEC Liège, where he completed a combined commercial and engineering degree. He then went on to work for Procter & Gamble as his first job after military service and was the recipient of a scholarship by the Belgian Government, which sent him abroad for a […]
Consumer habits have changed, they aren’t as loyal as they once were. They now have more choice and companies are more competitive when it comes to price and product selection. So, how can brands encourage their customers to be loyal to them and encourage them not to go elsewhere? QUIZ, retailers of party dresses, tell […]
In the last five years, competition within ecommerce has become fiercer than ever. It’s now impossible for marketers to succeed without a deep understanding of how their customers make their buying decisions, and the journey they go on to get there. Below Graham Cooke, CEO of Qubit, provides an outlook on combining data and psychology […]
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