Why Is Your Employer Branding Important?

February 23, 2018
If you take care of your employees, your employees will take care of you (and your company). It seems straightforward, but there’s more to it than ‘taking care’ – your company is brand to more than just your customers, it’s also a brand for your employees. Here MVF Chief People Officer, Andrea Pattico explains the […]
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3 Keys to Branding as a Social Media CEO

February 12, 2018
Being a Social Media CEO became a thing around 2012, when creative and inventive share-aholics realised that an online following meant they could monetise their content while influencing the masses. Whether it’s Instagram, YouTube, Twitter, Facebook or any other social media. Being an online, or social media influencer has now transformed what was once a […]
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Colour Increases Brand Recognition By 80%, But How Many Brands Can You Recognise?

January 3, 2018
Colour has the unique ability to communicate a feeling immediately. Whether that feeling is passion for red, serenity for green, or festivity when combining the two; it is not difficult to see why it is so important to choose the right colours when it comes to creating your brand. Hues of blue are most commonly […]
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Former Apple and Pepsi CEO: Great Marketers Do This

July 3, 2017
The marketing guru, who came up with the Pepsi challenge, discusses how social media has shifted the power from the producers to the customers.
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