Return on investment is key to moving forward, for any brand. Why invest if you’re not going to make the most of it? Below Jo Davies, Managing Director of brand implementation specialists VIM Group, guides us through the key questions and challenges to be considered before, during and after any brand investment. In today’s market, […]
The way your brand is perceived by the public has never been more important. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a […]
As a Mentor to CEO’s and C suite executives for 10 years through BoardMentoring.com and a CEO and Chairman, it’s clear to see there are certain characteristics that mark out successful leaders. Below Gillian Wilmot shares her tips on achieving success whilst being authentic and true to yourself, illustrated through interviews and stories from CEOs […]
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
If you take care of your employees, your employees will take care of you (and your company). It seems straightforward, but there’s more to it than ‘taking care’ – your company is brand to more than just your customers, it’s also a brand for your employees. Here MVF Chief People Officer, Andrea Pattico explains the […]
Here Carolyn Pepper and Roch Glowacki of Reed Smith, discuss with CEO Today the considerations to make and the steps to take when it comes to fake news, propaganda and the spreading of hoax stories regarding their brand, company or organization. Fake news, it seems, is everywhere: on our social media accounts, online, in political […]
How much is your brand worth? Donald Trump values his personal brand at more than $3billion. Shweta Jhajharia of The London Coaching Group defines a business’s brand equity as comprising all the associations, emotions, and experiences that come to mind when a consumer is exposed to the brand: basically, what kind of bond is there […]
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