The Billion-Dollar Apology: How Brands Weaponize Donations to Escape Scandal

August 7, 2025
Navigating the Ethical Minefield of Corporate Crisis Management In the wake of a corporate scandal, a company's actions are scrutinized with a microscope. The public, stakeholders, and media watch closely as a brand attempts to repair its reputation. A common strategy is to announce a significant donation to a charitable cause. The same scrutiny extends […]
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Are Business Cards Still Important In 2022?

May 26, 2022
Annie Button, professional content writer and branding aficionado, explores the topic of business cards in 2022, from their relevance in the digital age, to how to create an effective one. Are business cards a thing of the past? In today’s fast-moving commercial environments, digital communication, messaging apps and video calls appear to have taken over […]
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Is It Time To Rebrand?

March 4, 2022
Russell Holmes, Partnerships Director at brand design firm ico Design Partners, delves into the question: when should a business rebrand? One of the most difficult decisions any growing business faces is when to rebrand. We discuss the all-important reasons for investing, and why every business must be constantly aware of its own brand.  Entrepreneurial business […]
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