Apple’s Ongoing Struggles with European Regulations: Fines, Legal Battles, and Leadership Conversations 

October 23, 2024
Apple’s Ongoing Struggles with European Regulations: Fines, Legal Battles, and Leadership Conversations  In 2023, Apple faced continued scrutiny from European regulators, resulting in significant financial penalties and raising concerns over its influence in the technology sector. These regulatory challenges have placed Apple at the center of legal and political debates, particularly around the European Union's […]
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How to Build an Iconic Brand

November 30, 2022
In the ever-changing consumer market, where trends come and go, and market competition is becoming increasingly stiff - having an iconic brand is more than a perfectly designed logo placed above your shop entrance or featuring on your products.
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Apple Employees Push Back Against Order To Return To Office

August 24, 2022
Apple employees are pushing back against an order to return to the office, arguing they can do “exceptional work” remotely. Apple CEO Tim Cook ordered company employees located near Apple’s California HQ to return to the office for three days per week from the beginning of September. In a message to employees, Cook said: “Teams […]
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Apple Delays Return To Office Indefinitely

December 16, 2021
According to several media reports, Apple employees were informed of the decision via a memo sent by the company’s chief executive Tim Cook on Wednesday. The memo also noted that each employee, including retail workers, would receive $1,000 to spend on home office equipment, according to NBC News. The memo also encouraged employees to get […]
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What Do Elon Musk, Warren Buffett, And Steve Jobs All Have In Common?

November 12, 2021
Chris West, CEO of Verbal Identity, explores the similarities between billionaires Elon Musk, Warren Buffett, and Steve Jobs. An obvious thing is the huge personal fortunes made from the companies they built. The less obvious thing is how they skillfully used language to build those companies (and those fortunes). Steve Jobs and Warren Buffett had […]
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Apple v Xiaomi: Which Tech Giant Creates The Offer You Can’t Refuse?

October 14, 2021
If you were to ask somebody on the street who the king of the smartphone market is, there is a good chance that their answer would be “Apple”. Interestingly, however, Apple has never been the leader in terms of market share, with just 14%, but they do take around 42% of profits from the global […]
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Cook, Musk And Huang Amongst Time’s 100 Most Influential People Of 2021

September 16, 2021
Image by NVIDIA Taiwan - https://www.flickr.com/photos/nvidia-taiwan/27097146880, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=59106866 Cook’s inclusion on Time’s list comes just a day after Apple revealed its iPhone13 range alongside its new Apple Watch Series 7 and upgraded iPads. In Cook’s profile, Nike co-founder Phil Knight writes: “What separates the good from the great are intangibles such as character, […]
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Apple Unveils iPhone 13 Alongside New Apple Watch And iPads

September 15, 2021
Following a major redesign of the popular smartphone last year, tech giant Apple has instead opted to make a series of incremental changes across four versions of the iPhone handset. The range’s four new devices are the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. Each device is powered by […]
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Apple CEO Tim Cook Becomes $750 Million Richer

August 27, 2021
Image: Kindly granted by Valery Marchive (LeMagIT) - Flickr, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=16228490 According to Bloomberg News, this most recent portion of the deal consists of around 5 million shares worth approximately $750 million. Part of the final payout is dependent on the company’s stock return over the past three years surpassing a minimum of […]
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Google Health Boss Steps Down To Become CEO Of Health Tech Company Cerner

August 20, 2021
David Feinberg has led Google’s health care initiatives since 2018 in a role that was created when he was hired. His departure from Google has opened up speculation that the search giant may be reassessing its goal to create new products in its Google Health division to break into the health technology market.  During his […]
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Steve Jobs’ First Ever Job Application Is Up For Auction As An NFT

July 23, 2021
The page-long application was written by Jobs after he dropped out of Reed College, three years before he co-founded Apple in 1976 alongside Steve Wozniak. The application says he was interested in electronics tech or design engineer positions, although doesn’t list a particular position or the company. Jobs’ listed his skills as computer and calculator […]
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Why Do We Keep Buying the Newest iPhone?

October 30, 2020
A slightly changed look, which takes inspiration from iPhone 5, a slightly improved camera, a smaller box which is supposed to keep in line with the company’s strategy to reduce its footprint, no earphones, no charger, a list of new features few people care about and of course – 5G. Do we need this new […]
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