CEO Today - July 2023 Edition

“Multilingual proficiency is a key message to employees who want to know that their management really does ‘walk the talk’.” How can business neurolanguage coaching improve a CEO’s communication skills? In many ways, by assisting awareness of language and communication, a CEO may utilise language as a vehicle to achieve new business and new deals or to, clinch negotiations or leave impacting messages. How we communicate has an immediate and long-lasting effect on our counterparts, and by being able to express “self” in another language that is essential for that business is key to expansion and development worldwide. Neurolanguage coaching focuses on how language learners can really develop the necessary skills they require, and it tailors the learning /improvement/enhancement of language to each and every individual, to their position in business, to their required “functional language skills”. It brings up dialogues about how the brain learns and how we can optimise and maximise learning. It involves professional coaching conversations to understand how to learn or to navigate the “emotional blocks” or how to troubleshoot issues, plus coaching conversations to discuss grammar or language questions. It is a very holistic, personalised approach which aims to bring more effective and efficient and potentially faster learning to the client. Can you discuss the role of language in business? How does effective language coaching influence a business’s success? In light of all the possible AI tools that may be used for language facilitation, clever company leaders are aware that the human touch sways deals and proper appropriate language communicated at the right time will make or break the business. How does a neurolanguage coach help a CEO to articulate their vision more effectively? A neurolanguage coach would initially meet with the client to discuss the client’s needs and goals, and then together, both coach and coachee would work out the path to follow and the learning strategies ideal for that particular situation and client. I used to work with a board member who was chairing meetings in English and often steering the passing of resolutions. His aim was to do that in a flowing natural, focused way and we worked on building up his “alternatives” and then rehearsing/simulating meetings. What common language or communication issues have you seen among CEOs, and how can coaching help to address them? One common situation is delivering presentations and the desire to be impacting, combat nerves and bring out the style and key message with language and effective paralinguistics. But the most common is how to handle awkward or difficult questions after presentations and here I would suggest that it would require brainstorming language tactics to deal or deflect. In the age of global connectivity and diverse workforces, how crucial is the aspect of multilingual proficiency for a CEO? Can language coaching help? CEOs across the world are the “role

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