Can you explain what business neurolanguage coaching is and why it’s important in today’s international business dynamic? Over the last 20 years, it has become really clear that languages in business are essential. Businesses have increasingly broken out beyond borders into the globalised market, and even the smallest of provincial companies now understand the importance of speaking languages. However, language excellence signifies embracing cultural differences, diversity and inclusion par excellence and a deeper, more meaningful degree of communication and comprehension among employees, management and clients/customers. Neurolanguage Coaching® for business is a “brain-friendly” approach to language learning. In practical terms, we incorporate elements from professional coaching. For example, the goal and action setting, the focus on motivation, commitment and empowerment, the ethics, confidentiality and standards. Our communication is based on coaching conversations, models and techniques. In this way, we can transform how educators communicate and transfer their knowledge in a business learning environment. In addition, we implement neuroscientific principles, plus emotional intelligence and neuropsychology, into the learning process. We infuse the learning with metacognition by adapting the process to reflect the research, so everything we do has a scientific reason and justification to it. Also, the coach opportunely shares information about how the brain learns, reacts and functions with the learners and brings constant awareness of the power of words and patterns of communication. In today’s international business dynamic, it is essential for management to work side by side with a professional coach as someone we can trust, who will accompany a development process aspiring for the best language and communication results for each individual, tailoring and personalising the learning to achieve results faster and more effectively. What would you say is the value of business neurolanguage coaching for a CEO? CEOs do not just want lip service saying, “I am a language coach”. They want concrete results and the reassurance that the neurolanguage coach has professional training and embodies this in a new method and approach. The Neurolanguage Coaching® process is fully focused on getting learners to learn faster, with a totally personalised roadmap that incorporates metacognition as to how he or she learns the language better. CEOs today are potentially on a world stage, and as such, their communication style and eloquence are key. Global communication platforms enable CEOs to be heard across the world. The more they can communicate in a way that will be heard by many, the more their business will be recognised as a global player, not only externally but also internally, with multilingual and multicultural workforces leading the way. In addition, this way of learning also presents questions about ROI, not only for the learning investment but also for the impact that “finer-tuned language” may have on business results. There may be more acquisition of clients and business, and there may be more efficiency in workflows or better performance from cross-cultural teams. The value is, in fact, “achieving visible/ tangible results”. Rachel Paling Efficient Language Coaching Founder and Director
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