By the same token, what challenges are on the horizon for the country’s insurance brokers? Price pressure and regulations have had a great impact on our industry over the past decade. As a consequence, we continue to see a strong consolidation in the market. It’s very difficult for a small actor to handle the administrative burden, invest in appropriate systems and at the same time find profitability when the margins continue to come down. I think this is a trend that will continue. Säkra appears to be going from strength to strength with its recent acquisition of Fairwater Marine. Is there anything that you can tell us about Säkra’s growth plans? How do you intend to capitalize on developing trends in the insurance sector? Yes, we have experienced significant growth over the past three years, both organically and through acquisitions. Our client base has grown from 15,000 Clients can, for example, schedule appointments with their broker or financial adviser whenever it suits them. They can also choose to be notified through push notifications if there are circumstances that may trigger the need to review their current insurance cover. As CEO of one of the largest insurance intermediaries in Sweden, what are the most promising areas of opportunity, in your opinion? As an insurance intermediary, we play a key role in creating financial security for our customers. It’s a responsibility that we take very seriously, and that is built on years of trust. At Säkra, we have over 450 insurance professionals across 80 offices throughout Sweden. Every day, they work to ensure that each client has a proper insurance cover and financial security for the future. Compared to, for example, the banking sector, which is relying more and more on online self-service, we remain dedicated to maintaining strong and personalized relationships with our clients supplemented by digital services, not the reverse. I believe this will be a competitive advantage going forward and it gives us an opportunity to offer additional services to our clients in other related areas. 30 Eva Pantzar Waage President and CEO at Säkra www.ceotodaymagazine.com
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