www.ceotodaymagazine.com 29 THE CEO INTERVIEW ESG is another central area. The financial sector plays an important role in reaching global sustainability goals. Steering our clients’ pension savings to more sustainable solutions is a significant part of that work. But regardless of industry, being an organization that takes ESG responsibility is becoming a hygiene factor in attracting key talents and being a trusted partner in any business relationship. In what respects has your way of working changed in response to these shifts? If there’s one good thing that has come out of the pandemic, it’s the rapid acceleration in digitalization. We still have a high level of digital client meetings compared to pre-Covid-19, which means increased opportunities for more interactions with clients. Since a relatively large proportion of the customers may never use their insurance – or won’t use their pension savings until retirement, we need to find ways to remind them of the added value that we offer, whether that be through physical meetings or digital interactions. In my opinion, we need a combination of both. At Säkra, we launched a new client interface and application at the end of last year. The purpose is twofold. First, we want to give our clients the best customer experience regardless of when and how they want to get in touch with us. Secondly, with the new services, we can increase the level of communication between the physical meetings. Eva Pantzar Waage 29 www.ceotodaymagazine.com
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