CEO Today - November 2022

Best read for: Motivation Intrinsic Sharath Jeevan $14.99, Octopus Publishing We are currently experiencing a motivational crisis. Many people feel weary and apathetic towards the companies that they work for. Sharath Jeevan says the ‘winner takes all’ narratives and rigid definitions of success that permeate mainstream thinking have caused people to lose sight of their purpose. Recent events, from the pandemic to the cost-ofliving crisis, have accelerated this trend and shown that traditional forms of leadership are no longer working. With his solution-focused book Intrinsic, Sharath explores how we can reignite our inner drive and find greater meaning in work and relationships. The population has become confused about what truly matters in life and the world we are living in, conditioned into thinking about human nature and motivation through an entirely economic lens. Drawing on real-life examples, psychology, economics and motivation thinking, Sharath argues that extrinsic motivators such as incentives, bonuses and financial rewards may be getting people where they want to be, but are not making anybody truly happy or fulfilled. For Sharath, intrinsic motivation, in comparison, is about going on a journey because it is enjoyable and rewarding in its own right; regardless of the end result. The insights shared in Intrinsic are invaluable to emerging and established leaders. The book demonstrates how to create an engaged team who feel a keen sense of purpose in their work, are contributing to something ‘bigger’ and are nurtured to reach their individual potential. 46

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