47 Best read for: Career Development Passion to Lead Juilo Bruno £12.99/$15.99, Panoma Press A self-professed ‘global citizen’, Julio Bruno is a CEO, board director, investor and author. His new book Passion to Lead challenges and encourages leaders to set their sights once again on their dream careers, casting aside doubts and focusing on forging their own path in life. Julio recognises that there will never be a one-size fits all approach to career success, nor making it as an effective and remarkable leader. Instead, in his book Julio inspires the reader’s own passion and energy, imparting invaluable tips without dictating what they should mean for each individual. Written specifically with the modern-day leader in mind, Passion to Lead is an incisive look into Julio’s journey from outsider to becoming a global CEO. Balancing practical tips and advice with autobiographical elements from Julio’s own story, it is the perfect mix of informative and inspirational, equipping readers with a range of insights to take their own careers in the direction they want. The book highlights the true role of a CEO, the responsibility the position entails and qualities a capable business leader must possess. From start to finish, it’s a masterclass in discovering and pushing yourself to your greatest potential.
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