CEO Today - November 2022

Best read for: Building a Brand Nailed It! Jeanette Sklivanou £13.99/$16.99, Rethink Press Building a brand from scratch today can be equally intimidating and rewarding, but sometimes it’s difficult to know where to start. Instead of succumbing to imposter syndromeor fearof failure, successful entrepreneur Jeanette Sklivanou believes any woman has the power to become an entrepreneur if she wants to. Jeanette’s book Nailed It!, explores everything entrepreneurs need to know when it comes to starting a business; from how to think of a good idea, how to develop it, how to keep going when times get tough and finally, how to succeed. With a desire to empower budding entrepreneurs to overcome adversity and remain focused against all odds, Jeanette is able to draw on her ten years of experience building her nail varnish brand ‘Snails’ (Safe ‘N’ Beautiful) into a global success. Finding a unique selling point and developing a successful brand is a challenge. Written to help those that have a vision but are unsure where to begin, Nailed It! provides a unique mix of supportive messages and practical tips, encouraging leaders to never stop believing in themselves and their ideas, whilst equipping them with her award-winning business secrets. 45

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