Rewriting the Rules: How Anastasiia Khmelnitskaia is Redefining Global Content Strategy

June 2, 2025
Written by Lyudmila Chicherova  In a world oversaturated with scrollable content, generic campaigns, and AI-generated noise, Anastasiia Khmelnitskaia is leading a creative rebellion. A globally awarded marketing strategist and content creator with over 4 million followers jury member for top-tier festivals like Brand Film Awards and NYFA, Anastasiia doesn’t just follow trends — she sets […]
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From Homeless to Tech Visionary: Draven McConville on Building and Exiting a SaaS Business in the Age of AI

June 2, 2025
When you meet Draven McConville, it doesn’t take long before you realise you are dealing with someone that really is different. The founder of field service management platform Klipboard, which was acquired by Kerridge Commercial Systems (KCS) in 2024, has a background that defies the typical tech startup narrative. Starting with just £200 and a […]
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Fashion marketing in the digital age: how influencers help brands communicate with their audience" - an interview with Vladislava Samoilenko

May 30, 2025
Written by Dan Agbo   Influencer marketing has emerged as one of the most widely used and impactful strategies in digital marketing. As of 2023, the global influencer marketing market was valued at 21.1 billion U.S. dollars, marking a more than threefold increase compared to its size in 2019. As the influencer endorsement industry continues […]
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Smart Digital Signage for Smarter Engagement

May 23, 2025
With technology intersecting with every principal facet of day-to-day life today, businesses attract and entice people through a refined sign-based experience—the way they grab and educate. Smart technology creates a new interactive and dynamic mode of connecting with potential customers by integrating with signage. In this post, learn how smart digital signage drives engagement and tips on how to […]
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Digital Marketing Terms Every Business Owner Should Know

May 21, 2025
In this fast-paced, ever-evolving digital landscape, understanding the language of online marketing isn’t just useful – it’s essential. Whether you’re running a small local café or managing a nationwide retail business, being familiar with digital marketing terminology can empower you to make informed decisions, communicate effectively with your marketing team, and ultimately get better results […]
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How Much Do YouTubers Make? (Per Year, Per View, Per Subscriber, 1 Million Views)

May 20, 2025
If you’ve ever typed “how much do YouTubers make” into Google, chances are you were hit with a firehose of vague answers, unrealistic figures, or shady “hacks” promising six figures in six weeks. And as someone who’s been in the creator space for years both behind the camera and in front of it let me […]
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Branding Tips for Small Food Start-ups

May 20, 2025
The food business is an exciting field but one that is also extremely competitive. It is challenging for small start-ups to attempt to compete in crowded markets. Though product quality is critical, it is branding that usually defines long-term achievement. A strong brand helps build confidence, get noticed and earn repeat business. Branding impacts every […]
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Top 10 Ways a Sharp Digital Marketing Team Boosts Visibility

May 16, 2025
You’ve got a great product. Your service is solid. You’re doing everything you can to get your name out there. But still, it feels like no one’s really seeing you. You’re showing up but not being noticed. The truth is, visibility in the digital space isn’t about shouting louder. It’s about showing up smarter. And […]
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What Is Real-Time Lead Scraping and How Does Generect Do It?

May 2, 2025
Where precious minutes count, real-time lead scraping is a company's best friend in a race to beat others. Real-time lead scraping means collecting data about prospective customers upon their inquiry automatically, without relying on obsolete databases. Our team has observed how this approach changes the playing field, and today we will describe how it works […]
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5 Ways Canvas Prints Can Elevate Office Branding

April 22, 2025
Have you ever walked into an office and felt like the walls were speaking to you? That’s the power of office branding done right. And canvas prints are one of the easiest, most impactful ways to make your office reflect your brand's personality. But how exactly do they elevate your office branding? This guide will […]
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How Sales Enablement Can Power Up Your Sales Team

April 22, 2025
One of the hard truths of business is that your sales team is only as good as the environment allows them to be -- meaning the office culture, their training and tools, and so on. Without the right support, a sales team will always drift toward mediocrity. If your sales are in a slump -- […]
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Unveiling the Future of SaaS: The Impact of Emerging Technologies in 2025

April 17, 2025
The Software as a Service (SaaS) sector is at a significant juncture, propelled by a remarkable wave of technological change. Innovative advancements are not merely emerging but actively reshaping industry standards, altering operational models, and redefining user expectations. The landscape is shifting rapidly, driven primarily by the increasing AI sophistication, the critical importance of data-driven […]
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