Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
Richard Caron, CEO of consultancy firm Meotec, tells us at CEO Today about his role from its foundation and his journey from the early days to creating a truly inspirational company. How would you describe yourself and your role at Meotec? What inspired its creation? I would describe myself as a hyperactive, grumpy and […]
I remember when it first happened to me. I was momentarily distracted by an incoming message from someone not in my meeting, when I was asked by those present, “What are your thoughts, Adam?” Good question. The meeting was a conference call with our 250 senior leaders and at that moment, I had no idea […]
Andrew Watts, CEO of international building design engineering company, Newtecnic, looks at how increased efficiency in infrastructure development enables scaleable business responses and brings positive returns for commerce and society. To flourish, our growing populations need more and better infrastructure – the roads, bridges, security, internet, water, sewage and other public facilities created for government […]
Figures released by the Office for National Statistics reveal that the UK’s output per hour has declined in the third quarter of 2018. The news is likely to be unwelcome, if unsurprising for UK CEOs. After Japan, the UK is the worst performing member of the G7 when it comes to productivity. Our output is […]
Dr Andy Brown is the Co-founder and CEO of ENGAGE, a boutique research and consulting firm which helps organisations perform better by supporting them in the creation and leadership of an engaged workforce. ENGAGE works with large FTSE 100s and global brands, right through to smaller, investor-based, fast-growth start-ups. Every organisation, no matter their size, […]
Ian Murrin is the CEO and Founder of Digiterre, a software consultancy that enables technological and organisational change for many of the world’s leading organisations - be they commodity or energy traders, banks or investment managers, digital disruptors or public service providers. He is a Technology entrepreneur and investor in both technology and media private […]
Personal data has never been more valuable for business executives. CEOs and business leaders across the globe are pushing their teams to take advantage of the enormous opportunities that data provides, from creating hyper-targeted marketing campaigns to utilising historical data to identify potential credit risks. Consumers willingly allow the collection and use of their data, […]
Running a successful company takes a lot of work. There are so many different factors that must perfectly coalesce to create a compelling brand or product that consumers want to purchase, and many executives recognise that the multitude of perfectly converging factors that form a winning company could almost feel like luck if they didn’t […]
Any modern, savvy and on-trend business owner undoubtedly has the evolution of tech at the forefront of their thoughts (amongst the many other issues occupying their minds, of course). The challenge for us all, however, is knowing where to invest resources. Every leader is researching an array of bottom-line-impacting software developments tailored to their industry, […]
The current global economic environment is tumultuous, to put it mildly. The pound has fallen among growing Brexit uncertainty, which is impacting British business, in particular the automotive industry. In addition, current trade wars – whether the rumoured UK and US Brexit trade deal, the duelling tariffs between US and China, or other challenges – […]
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