We live in disruptive and fast paced times, how we work and how businesses operate have been revolutionised by digital technology. No business can – nor indeed should – avoid the implications, challenges and opportunities that come with embracing digital transformation.
Marketing is embedded in the lives of anyone who has a pocket full of spare change, but have we always been susceptible to marketing strategies, sales ploys and trade games? Starting with day one, John Harrison, Managing Partner at BBH London, speak to CEO Today about the history and evolution of marketing, the process that […]
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