Research and Rescue: A Deeper Understanding of Customers Could Save the High Street

December 20, 2019
The strange paradox of Britain’s High street crisis is that we are lamenting the loss of much-loved stores while using them less. Take Mothercare’s recent collapse. When the firm announced it was closing its UK outlets, customers rushed to share fond memories and mourn a retail ‘legend’. It was an impressive display of brand loyalty, […]
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