Colin Kaepernick: From NFL Star to Social Change Leader and Lumi founder Former NFL quarterback and civil rights activist Colin Kaepernick took the stage at TechCrunch Disrupt 2024 on Wednesday, sharing insights on the challenges of disrupting the status quo—both within the tech industry and beyond. As someone who has made headlines for his activism […]
With a huge 71% of customers being more likely to use a brand name they recognise, establishing and enhancing your reputation is essential. Companies and brands create their names from a variety of inspirations, so their journeys should be celebrated. Let’s look at how sharing your company’s backstory can help boost your success and set […]
Prior to the pandemic, workplace culture and the very essence of a business was built upon social interactions in the workplace – those all-important ‘watercooler’ moments, the physical collaboration, the shared experiences and the stories. These moments helped us to find purpose and allowed us to embrace new mindsets and behaviours. The challenges brought about […]
Christine Wetzler is the owner of Pietryla PR & Marketing, and therefore a communications consultant specialising in communications strategy, crisis communications and issues management within the manufacturing, packaging, plastics and chemical, heavy equipment, sustainability, and professional services industries. Christine has assisted clients with significant M&A and funding announcements, product launches, and strategic thought leadership programs […]
We all love a good story. A narrative that draws us in, intrigues us and builds to a satisfying conclusion. Stories have the power to capture our attention and imagination and transform our thinking, almost without our realising that it’s happening. They cut through the confusion and stay with us, improving our ability to retain […]
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