Ignoring Marketing To Women Is Costing Financial Services Firms £113 Billion Per Year

November 1, 2017
Financial services firms miss out on £113bn per year by ignoring the wants and needs of female customers, research by Kantar has suggested. This disregard for tailoring communications for women is symptomatic of a wider problem in customer engagement in the sector, says Optimove. Kantar’s report shows financial advertising and marketing strategies fail to communicate […]
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Are We Witnessing the Death of the Cold Call?

October 25, 2017
Is it all just email marketing now, or is there more to sales these days? Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet explains the future of cold calls and the growth in big data. Even in today’s digital age, and with the range of technology available, the cold-call remains a […]
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