Making the Most of Data

July 31, 2018
By Gaurav Dhillon, CEO of Snaplogic, Inc   Whether it’s customer, financial or employee data, structured or unstructured, from inside or outside the organisation, the modern enterprise increasingly runs on data. Thankfully for businesses, data is in no short supply, and they’re generating greater volumes of data than ever before. Business leaders rely on data […]
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Marketing & ROI: The Key to Success

May 25, 2018
It’s hard to avoid advertisements from car dealers here in the UK — from television and radio adverts, to digital displays both on our streets and in our social feeds, they seem to be everywhere. According to figures from Google’s Car Purchasing UK Report in April 2017, £115.9 million was spent on online display and […]
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CRO at Christmas: Your 3-Step Online Strategy for More Festive Season Sales

December 5, 2017
The Christmas season is a unique opportunity for many businesses to reach record levels of traffic. That’s why it’s essential that your business is prepared to make the most of these visitors. Here, CRO specialist Edd Wilson shares his tips for festive success with CEO Today. Converting website traffic is the goal of conversion rate […]
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