How Technology Is Changing the Way We Shop

December 16, 2025
How Technology Influences Shopping Habits Shopping today looks very different from just a decade ago. With smartphones, apps, and online platforms shaping every stage of the buying journey, consumers are constantly influenced by technology often without realising it. Understanding how technology influences shopping habits can help people make more informed decisions and develop healthier spending […]
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Personalised Marketing: Harnessing Insights Enterprise-Wide

April 20, 2022
The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
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