Spotify Wrapped 2025: The Tech Behind Your Music Year

December 4, 2025
The Tech Behind Spotify Wrapped — How Your Music Year Gets Compiled Spotify Wrapped: A Data-Driven Celebration Every December, Spotify rolls out Wrapped, a personalised recap of your listening habits over the past year. From top songs and artists to favourite genres and total minutes streamed, Wrapped transforms raw streaming data into a visually appealing, […]
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How to Grow Your Healthcare Practice

November 20, 2025
Patients today have a variety of choices for where they get care, and they aren’t going to choose a certain healthcare system just because they don’t have any other options. There are many factors that determine where an individual chooses to get care, and growing your practice is highly competitive. Creating a strong marketing strategy […]
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Smart Startup Marketing Ideas: Build Your Creative Arsenal on a Budget

October 23, 2025
Why startups need creative marketing Creative marketing acts as a game-changer in the competitive world of startups. Big players might have bigger budgets, but creativity makes opportunities that money alone can’t create. Tools like the Freepik premium account help startups bring these creative ideas to life — offering access to thousands of professional design assets that […]
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Did American Eagle Trade Authenticity for a Viral Firestorm?

August 4, 2025
The Sydney Sweeney Scandal: Did American Eagle Trade Authenticity for a Viral Firestorm? The ad was meant to be a simple, sultry celebration of denim. It featured one of Hollywood’s most talked-about stars, Sydney Sweeney, with a tagline that was clever, if a little cheeky. But what American Eagle’s marketing team thought would be a […]
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Affordable Branding Strategies Every Business Should Try

April 1, 2025
Most people think building a brand costs a lot. That's partly true— many companies spend millions on it. But here's something most business owners don't realize: you don't need a massive budget to get noticed. In fact, many smart branding ideas cost less than a dinner out. This article is all about those affordable yet […]
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The Business Model of AriZona Tea: How It Stays at 99 Cents

February 24, 2025
The Business Model of AriZona Tea: How It Stays at 99 Cents Age: 72 (as of 2025) Business: Chairman & Founder of AriZona Beverages Height: Approx. 5’10” Spouse: Irene Vultaggio Net Worth: $6 billion (Forbes, 2024) AriZona Iced Tea is an anomaly in the beverage industry—while inflation has driven up the cost of almost everything, […]
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Why Hiring a Marketing Expert is Crucial for Your Small Business

January 30, 2025
Why Hiring a Marketing Expert is Crucial for Your Small Business Running a small business is no easy feat, and while you're focused on operations and customer satisfaction, marketing often falls to the bottom of the to-do list. This is where hiring a marketing professional can make all the difference. An expert brings invaluable knowledge, […]
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4 Steps to Launch a Business While Working Full-Time

January 30, 2025
4 Steps to Launch a Business While Working Full-Time Starting a business while keeping your 9-to-5 job might seem impossible, but with the right strategy, you can make it work. Here’s how to balance both and create a thriving business on the side. 1. Solve a Real Problem Your product or service must address a […]
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Nestlé’s KitKat Scores Big with Formula 1 Sponsorship as CEO Freixe Shifts Marketing Strategy

November 12, 2024
Nestlé’s KitKat Scores Big with Formula 1 Sponsorship as CEO Freixe Shifts Marketing Strategy Nestlé, the world’s largest food company, is making waves in the global marketing world with a bold new partnership for its iconic KitKat brand. In a historic move, KitKat has signed a global sponsorship deal with Formula 1, marking a significant […]
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“The Market Has Already Sided with Strategic Marketers”: An Interview with a Belgrade-Based Expert

October 1, 2024
In the world of email marketing, some specialists run campaigns, while others transform businesses. Kirill Timofeev firmly belongs to the latter. Over the last few years, he has helped the American fintech platform GFS Group grow from a few thousand dollars in monthly turnover to eight-figure annual revenues. He has rehabilitated the email reputation of […]
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Customer Engagement in E-Commerce: Strategies for Success

October 30, 2023
In today’s era, e-commerce has become a part of our daily lives.
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How Corporate Video Production Can Transform Your Business

October 26, 2023
In today's digital age, where attention spans are shrinking and competition for customers' attention is fierce, businesses need to find creative ways to stand out from the crowd.
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