Most people think building a brand costs a lot. That's partly true— many companies spend millions on it. But here's something most business owners don't realize: you don't need a massive budget to get noticed. In fact, many smart branding ideas cost less than a dinner out. This article is all about those affordable yet […]
The Business Model of AriZona Tea: How It Stays at 99 Cents Age: 72 (as of 2025) Business: Chairman & Founder of AriZona Beverages Height: Approx. 5’10” Spouse: Irene Vultaggio Net Worth: $6 billion (Forbes, 2024) AriZona Iced Tea is an anomaly in the beverage industry—while inflation has driven up the cost of almost everything, […]
Why Hiring a Marketing Expert is Crucial for Your Small Business Running a small business is no easy feat, and while you're focused on operations and customer satisfaction, marketing often falls to the bottom of the to-do list. This is where hiring a marketing professional can make all the difference. An expert brings invaluable knowledge, […]
4 Steps to Launch a Business While Working Full-Time Starting a business while keeping your 9-to-5 job might seem impossible, but with the right strategy, you can make it work. Here’s how to balance both and create a thriving business on the side. 1. Solve a Real Problem Your product or service must address a […]
Nestlé’s KitKat Scores Big with Formula 1 Sponsorship as CEO Freixe Shifts Marketing Strategy Nestlé, the world’s largest food company, is making waves in the global marketing world with a bold new partnership for its iconic KitKat brand. In a historic move, KitKat has signed a global sponsorship deal with Formula 1, marking a significant […]
In today's digital age, where attention spans are shrinking and competition for customers' attention is fierce, businesses need to find creative ways to stand out from the crowd.
It takes a lot of planning and effort to run a successful Heating and Air Conditioning (HVAC) company, as the industry is highly competitive. One way to stand out from the competition is by competitively marketing your business to capitalise on the local market. Here are five efficient ways to market your HVAC business and […]
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