Chick-fil-A’s Anniversary Campaign and Brand Risk

January 7, 2026
Chick-fil-A’s Anniversary Campaign Tests the Limits of Brand-Led Growth Chick-fil-A’s 80th-anniversary marketing campaign places franchise operators, competitors, lenders, and consumer-focused investors under renewed strategic pressure. The change is not aesthetic. It reallocates capital toward brand reinforcement at a moment when restaurant profitability depends on operational discipline, pricing credibility, and labor efficiency. The exposure centers on […]
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How Your Marketing Campaigns Can Go Wrong and What to Do About It

February 2, 2024
Most business owners know how important marketing is.
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Incorporating Storytelling Into Your Marketing Strategy as a CEO

January 24, 2023
As a CEO, you are already aware of the importance of having a successful marketing strategy. However, did you know that storytelling could be an even more powerful tool in your arsenal?
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