Bruce Springsteen: Turning Music Into Lasting Wealth

October 29, 2025
Bruce Springsteen: From “Nebraska” to Billion-Dollar Brand Bruce Springsteen is universally recognized as “The Boss” of rock, but behind the music lies a masterclass in strategic brand and financial management. His 1982 album Nebraska, with its raw, stripped-back acoustic storytelling, is more than a landmark in music—it is a cornerstone of a carefully cultivated empire […]
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How Molly-Mae Built a Multi-Brand Business

October 28, 2025
Molly-Mae Hague: Building an Empire Beyond Influence How a digital personality turned lifestyle into enterprise — and the economic ripple effects that followed. When Love Island alumnus Molly-Mae Hague unveiled her latest fashion line under her label Maebe, headlines from The Sun focused on the oversized blazers and trend-driven tailoring. But for readers of CEO […]
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Kendra Scott: How a Designer Turned Collaboration into Strategy

October 28, 2025
Kendra Scott: Strategic Design Meets Business Discipline The Collaboration and Strategic Opportunity When Kendra Scott announced her latest limited-edition collection with LoveShackFancy, the headlines were about bows, blooms and jewellery. But for executives reading CEO Today, this drop is far more than aesthetic—it’s a case study in brand extension, revenue architecture and legal-asset management. When […]
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Taylor Swift Expands Her $1B Empire with New Docuseries

October 22, 2025
As of 2025, Taylor Swift has announced The End of an Era, a six-part documentary series chronicling her record-breaking Eras Tour, premiering on Disney+ on December 12. Alongside the release of her concert film The Eras Tour – The Final Show, Swift’s global brand now extends far beyond music, with Forbes estimating her net worth […]
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The Patchwork of Intellectual Property in Fashion

July 8, 2025
Intellectual property exists in many industries, if not in every one, and fashion is no exception. Each brand is built not only on clothes and accessories, but on its name, by which customers recognize it again and again. Apart from that, the distinctive look and feel of a product or even a retail space can […]
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Cooper Hefner's $100 Million Bid to Reclaim Playboy: A Legacy Revived 

October 23, 2024
Cooper Hefner's $100 Million Bid to Reclaim Playboy: A Legacy Revived  Cooper Hefner, the son of the late Hugh Hefner, is making headlines with his $100 million all-cash offer to acquire the Playboy brand. This bid, made through his private equity firm, Hefner Capital, seeks to purchase the intellectual property and brand assets of Playboy […]
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Is It Safe to Use Google Docs?

October 9, 2019
Google Docs, Google Sheets and Google Drive have been immensely popular in recent years, challenging the status quo in business software use, facing up with the likes of Microsoft Office, and taking a reputable spot in the list of most used and abused software for businesses.
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Why Protecting IP Is Fundamental to Business Success

September 18, 2019
From individual machine parts to revolutionary new product designs, too often those behind an original design forget to ensure their intellectual property is protected.
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What Every CEO Needs to Know About Design Rights

September 6, 2019
Ideas are what drive innovation, so when someone comes along and steals your business’ intellectual property, there are potentially long-lasting repercussions for your business’ future.
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IP in Russia: How Can Rights Holders Protect Themselves?

May 15, 2019
The economic integration of the Eurasian Economic Union (EAEU) and free flow of goods between member states has represented a positive step forward economically for the region.
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Intangible Assets and the Path to Growth

March 29, 2019
Most economists predict that 2019 will see economic conditions worsen with numerous political and trade driven headwinds impacting growth. This will put ever greater pressure on leadership teams to ensure strategies deliver maximum return on investment. Despite this, too many are failing to ask the right questions and continue instead to pursue outdated strategies. This […]
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The World’s Top 10 CEOs Based on Intellectual Property

December 5, 2018
Steve Ballmer came out on top by virtue of the 30,945 patents that Microsoft filed during his reign. Rank by patents per year, however, and IBM's Ginni Rometty (3,437 patents per year) leads the way.
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