Chiara Ferragni in Court Over Christmas Cake Scandal

November 28, 2025
Chiara Ferragni Faces Court Over Pandoro Cake Scandal Chiara Ferragni, the Italian influencer often dubbed the “Kim Kardashian of Italy,” has long been a dominant figure in fashion and social media. She rose to fame with her 2009 style blog Blonde Salad and quickly became a regular front-row guest at shows by Gucci, Prada, and […]
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Sweaty Betty vs Georgina Cox: The IP Battle

November 13, 2025
The Business Battle Over Body Positivity: Inside the Sweaty Betty ‘Wear The Damn Shorts’ Dispute Financial & Legal Risk: A CEO Wake-Up Call The ongoing clash between global activewear brand Sweaty Betty and personal trainer Georgina Cox over the viral slogan “Wear The Damn Shorts” offers a timely lesson for executives. It highlights how intellectual-property […]
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TikTok Creator Awards 2025: The New Cultural Power Move

November 5, 2025
TikTok has announced its first major U.S. Creator Awards in 2025, with additional ceremonies launching in the UK and Ireland. The awards aim to spotlight digital creators as cultural drivers while positioning TikTok as a central force in entertainment. This article explores the business strategy, financial implications, and industry impact behind TikTok’s awards move. TikTok […]
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Top 10 Richest Non-Celebrity Influencers in 2025

October 29, 2025
The Rise of the Influencer Brand Economy Influencers today are far more than people who post pretty pictures. They’ve evolved into full‑fledged brands, building loyal audiences, launching products, forging recurring partnerships and creating long‑term value for businesses. For CEOs, CMOs and brand strategists the key insight is this: influencers are not just marketing channels — […]
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Olivia Dunne’s Power Move: Inside Her Multi-Million Wasserman Deal

October 28, 2025
Olivia Dunne Signs With Wasserman: How the LSU Star is Turning Influence Into a Multi-Million-Dollar Business Empire Gymnast and influencer Olivia “Livvy” Dunne has officially signed with global talent agency Wasserman, signaling a new chapter in her career as one of the highest-earning athletes of the social media age. The deal could expand her business […]
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$200 Million Deals: The Lawyers Who Turn Influencers Into Business Empires—And Why Your Money Is Next

October 22, 2025
$200 Million Deals: The Lawyers Who Turn Influencers Into Business Empires—And Why Your Money Is Next As of late 2025, the creator economy is experiencing a massive legal and financial maturation, driven by lawyers who are securing $200 million deals and transforming stars like MrBeast and Alix Earle into global business empires. This transition focuses […]
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How Much Do the cast of Mormon Wives Really Make?

October 15, 2025
How Much Do the Secret Lives of Mormon Wives Stars Really Make? Inside the Finances of MomTok’s Most Talked-About Influencers When Hulu’s The Secret Lives of Mormon Wives premiered, viewers were captivated not just by the drama within Utah’s tight-knit MomTok circle, but also by the wealth and lifestyle on display. The cast — including […]
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Are the MomTok Stars Building a Media Empire in 2025?

October 15, 2025
The Business of Visibility: How Secret Lives of Mormon Wives Stars Turn Fame into Fortune When The Secret Lives of Mormon Wives hit Hulu in 2024, few expected it to explode into one of the year’s most talked-about reality shows. What began as a glimpse into Utah’s “MomTok” influencer scene evolved into a full-blown study […]
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Sofia Richie Grainge: The Unspoken Queen of Quiet Luxury

July 15, 2025
How a Socialite-Turned-Style Icon Redefined Elegance for a New Generation In an era dominated by flash, overt logos, and the relentless pursuit of viral opulence, Sofia Richie Grainge has emerged as a silent—but seismic—force. She didn’t just follow the quiet luxury trend; she defined it. Her ascent marks a cultural shift that perfectly mirrors the […]
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How to Advertise Effectively in the Wellness Space, According to Data

June 24, 2025
How to Advertise Effectively in the Wellness Space, According to Data The Wellness Market Is Booming—But So Is Competition The global wellness industry is now worth over $5 trillion and growing rapidly. From supplements to skin serums to personalized meditation apps, the market is saturated with promises of better health. But with so many brands […]
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Fashion marketing in the digital age: how influencers help brands communicate with their audience" - an interview with Vladislava Samoilenko

May 30, 2025
Written by Dan Agbo   Influencer marketing has emerged as one of the most widely used and impactful strategies in digital marketing. As of 2023, the global influencer marketing market was valued at 21.1 billion U.S. dollars, marking a more than threefold increase compared to its size in 2019. As the influencer endorsement industry continues […]
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The Most Lucrative Social Media Platforms for Entrepreneurs in 2025

March 13, 2025
The Most Lucrative Social Media Platforms for Entrepreneurs in 2025 In today’s digital age, social media isn’t just for connecting with friends—it’s a goldmine for entrepreneurs looking to grow their businesses, build personal brands, and generate income. But with so many platforms available, which ones offer the best opportunities for making money? Let’s break down […]
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