Over three-quarters (76%) of British businesses say that a proportion of inbound mail and communications is incorrectly allocated due to physical handling, creating an environment that can potentially put personal data at risk. With the implementation of the GDPR last month, businesses processing sensitive personal data are at risk of facing potential fines of up […]
In the last five years, competition within ecommerce has become fiercer than ever. It’s now impossible for marketers to succeed without a deep understanding of how their customers make their buying decisions, and the journey they go on to get there. Below Graham Cooke, CEO of Qubit, provides an outlook on combining data and psychology […]
Employee morale doesn’t just promote loyalty but it can actually improve how effective and productive employees are in their role, according to new research. A survey of 1,024 UK workers, by workplace incentives and rewards provider, One4all Rewards, and published in The 2018 Happiness Survey, asked employees from different age groups, genders and industries about […]
More and more businesses today are looking to extract insight from the data they have access to in as near real-time as possible. They are looking to rapidly gain the insight and intelligence they need to drive optimum customer experiences; faster time to value and a competitive edge. Jeff Fried, Director, Product Management - Data […]
With less than 10 days until the official implementation of the General Data Protection regulation (GDPR) CEO Today has set out to hear from its readers on how prepared they are, what’s left to do and what the overall mood is ahead of the May 25th. What have you done to prepare? Rowena Perrott, general […]
In the digital age, MPs have moved onto the likes of Twitter and Facebook. However, you cannot ignore the power of delivering your message to the door of your constituents. Direct mail is experiencing a recent boom, with Google and even Facebook turning to the advertising method in 2018. While social media and email marketing […]
The General Data Protection Regulation (GDPR) enforcement date is only a month away, yet research has shown that many businesses are still unprepared for the biggest changes in data protection laws since the 1990s. According to a Populus survey carried out at the beginning of the year, 60% of respondents state they are not “GDPR […]
Managers have just weeks until sweeping new data protection rules come in, and they should seize the opportunity to create a competitive advantage. That’s the message from a leading cyber security company ahead of GDPR, which is due to come into force on 25 May 2018. Amethyst – which advises big private and public sector […]
2018 is in full swing and barely a week goes by without a headline discussing robots, machine learning and AI, and how this increasing automation is impacting different industries around the UK. Machine learning and integration of technology are major developments for the modern age, but there is genuine concern about how it can go […]
The Cambridge Analytica scandal reveals a clear gap between policy and enforcement among tech companies, according to Vincent Desmond, CEO of the Chartered Quality Institute. According to Mr Desmond, the latest revelations regarding Facebook and Cambridge Analytica are likely to be the tip of the iceberg when it comes to the mismanagement and misuse of […]
Everybody loves gold. It’s shiny and is perceived to have a value and status, due in part to its relative rarity. But data doesn't have the same allure. Unlike gold, data is everywhere and doesn't have the same mass appeal, but is it worth just as much? Below CEO Today hears from Matt Shepherd, Head […]
An exclusive interview with former Cambridge Analytica business development director Brittany Kaiser, who claims that the data analytics firm worked on a pro-Brexit campaign, despite chief executive Alexander Nix denying this to a parliamentary committee.
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