5 Ways to Find Hidden Treasure in Your Marketing Data

June 12, 2018
For far too long, Sales Executives have wasted their time chasing dead leads that will never result in revenue. Sales Directors admit that prospecting has become increasingly difficult with consumer spending in steady decline and GDPR strangulating means of outreach. In a recent report, it was revealed that 79% of all marketing leads are never […]
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5 Data Dramas That Keep Your CIO Awake at Night

June 7, 2018
Below Adam Tamburini, Senior Vice President International at e-shelter, explores the five biggest data challenges facing businesses and the consequences at stake if they are not addressed accordingly. Businesses have never needed their data kept securely more than now. Not only do companies have more confidential information stored than ever before and new levels of […]
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How Do I Navigate Data Requests Under GDPR?

June 6, 2018
Authored by Yves le Roux; Paul Lanois, SSCP; Visia Tartaglione, CISSP; Eric Tierling, CISSP Members of (ISC)2 EMEA Advisory Council GDPR Task Force. In the age of Big Data, the Internet of Things (IoT), Artificial Intelligence (AI) and Machine Learning, organizations have routinely collected as much data as possible – because they can, not necessarily […]
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Human Error Could Cost Your Business €20 Million

June 4, 2018
Over three-quarters (76%) of British businesses say that a proportion of inbound mail and communications is incorrectly allocated due to physical handling, creating an environment that can potentially put personal data at risk. With the implementation of the GDPR last month, businesses processing sensitive personal data are at risk of facing potential fines of up […]
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The Secrets of Combining Data & Psychology to Grow Revenue

June 4, 2018
In the last five years, competition within ecommerce has become fiercer than ever. It’s now impossible for marketers to succeed without a deep understanding of how their customers make their buying decisions, and the journey they go on to get there. Below Graham Cooke, CEO of Qubit, provides an outlook on combining data and psychology […]
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Happy Healthcare Workplaces Are More Successful

May 25, 2018
Employee morale doesn’t just promote loyalty but it can actually improve how effective and productive employees are in their role, according to new research. A survey of 1,024 UK workers, by workplace incentives and rewards provider, One4all Rewards, and published in The 2018 Happiness Survey, asked employees from different age groups, genders and industries about […]
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Slow Data Kills Business

May 24, 2018
More and more businesses today are looking to extract insight from the data they have access to in as near real-time as possible. They are looking to rapidly gain the insight and intelligence they need to drive optimum customer experiences; faster time to value and a competitive edge. Jeff Fried, Director, Product Management - Data […]
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Are You GDPR Ready? CEO Today Asks the Readers

May 17, 2018
With less than 10 days until the official implementation of the General Data Protection regulation (GDPR) CEO Today has set out to hear from its readers on how prepared they are, what’s left to do and what the overall mood is ahead of the May 25th. What have you done to prepare? Rowena Perrott, general […]
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How to Improve Your Campaign with Direct Mail

May 10, 2018
In the digital age, MPs have moved onto the likes of Twitter and Facebook. However, you cannot ignore the power of delivering your message to the door of your constituents. Direct mail is experiencing a recent boom, with Google and even Facebook turning to the advertising method in 2018. While social media and email marketing […]
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1 Month Until GDPR: 10 Things to Consider

May 1, 2018
The General Data Protection Regulation (GDPR) enforcement date is only a month away, yet research has shown that many businesses are still unprepared for the biggest changes in data protection laws since the 1990s. According to a Populus survey carried out at the beginning of the year, 60% of respondents state they are not “GDPR […]
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GDPR Is a Chance to Build a 'Security Aware' Culture and Gain Competitive Advantage

April 19, 2018
Managers have just weeks until sweeping new data protection rules come in, and they should seize the opportunity to create a competitive advantage. That’s the message from a leading cyber security company ahead of GDPR, which is due to come into force on 25 May 2018. Amethyst – which advises big private and public sector […]
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