The marketing model has evolved over recent years in line with technological advances. Historically, the measure of a successful campaign has often been the number of leads generated. As the capability of systems and solutions has evolved, however, this has enabled better use of data and resulted in the emergence of personalised marketing. Businesses can […]
Gone are the days when customers had only one or two options available to them due to geographic location and other limiting factors. In an age of e-commerce, there are literally hundreds of thousands of accessible stores selling every product under the sun. This freedom of choice means that customers don’t just get to be […]
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