Driving ROI: Personalization in Automated Marketing

August 26, 2025
How Personalization Drives ROI in Automated Campaigns In today’s digital landscape, consumers are bombarded with hundreds of marketing messages daily. Generic campaigns no longer cut through the noise. Businesses that successfully combine personalization with automation see measurable increases in engagement, conversions, and long-term customer loyalty. Automation enables efficiency at scale, but personalization is what transforms […]
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Here’s Why C-Suites Are Struggling with Customer Engagement Strategies

October 3, 2017
CxO professionals are being held back from successfully fulfilling their customer engagement strategies, despite viewing customer service as a definitive competitive differentiator. This is according to new research from Aspect Software, which suggests that the C-suite must work hard to communicate to the Board the importance of customer service in an organisation. The study from […]
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