Starbucks Aims to Reconnect with Customers Through Personalized Touches and Strategic Changes In an era where customer experience reigns supreme, Starbucks is taking bold steps to reinvigorate its brand and reconnect with its foundational principles. Under the leadership of CEO Brian Niccol, the coffee giant has announced plans to acquire 200,000 Sharpie markers to bring […]
Ian Thatcher, co-founder of Dangerfield & Fortune, explains the opportunity cost of failing to engage with communities as a business. Developing new, commercially focussed ways for communities to work in partnership with construction, telco and utility businesses could revolutionise community liaison and public consultation, providing the catalyst to bringing about lasting change to the systems […]
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