Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
Over 73% of business owners admit to having felt lonely whilst running their company, with a third saying that this is how they feel on a regular basis, according to new research launched by Ultimate Finance. With small businesses accounting for 99.3% of all private sector businesses, this research paints a worrying picture of widespread […]
A quarter (24%) of small business owners in the UK will miss Christmas celebrations this year, due to business and work load commitments. This is according to new research from Ultimate Finance which shines a spotlight on the personal strains that British SMEs are under. Nearly a quarter of UK small business owners have missed […]
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