Andrea Newton is a qualified and experienced HR consultant with over 25 years’ experience helping individuals develop the skill and confidence to be their best selves, and in helping organisations develop a culture so that people want to work there. Below she delves into the intricacies of brand taglines, their effectiveness and the irony behind […]
CEO Today Online and CEO Today magazine are dedicated to providing CEOs and C-level executives with the latest corporate developments, business news and technological innovations.
