The retirement of Keith Weed, Unilever’s Chief Marketing Officer, is interesting. A textbook all-rounder, Weed always understood the importance of brand purpose, sustainability, and diversity and inclusion. Crucially, he also knew these priorities had to run through the heart of Unilever, not just act as headlines for its marketing efforts. The difference between the best […]
This year’s World Economic Forum in Davos focused on the ‘Fourth Industrial Revolution’ – a new era of emergent technologies like 5G, AI and connected devices that are already changing our lives. This technology offers risk and reward for businesses in all sectors. Effective and early adoption of artificial intelligence (AI), for example, is already […]
1.4 million people left the big six utilities between June 2017 and June 2018. For the most part, they left for smaller challenger firms. The reason? Switching to better tariffs certainly, but not solely. For many people, it’s the customer experience – in fact in the January 2018 Which? customer satisfaction survey, the Big Six […]
What differentiates your company from your rivals? In corporate literature, the answer to this crucial question is usually about unique selling points, improved value propositions and unrivalled leadership teams. However, such internally sourced answers are rarely meaningful - you should be asking the customer. Increasingly in the modern economy, the profitable established sectors are becoming […]
The abundance of digital and social media has created a golden opportunity for brands to deliver highly relevant and targeted messages to their audiences around the clock and at speed.
Martijn de Lange is the CEO of Hermes, the second largest carrier in the UK delivering more than 330 million parcels on behalf of 80% of the UK’s top retailers, including Next, ASOS, John Lewis, Arcadia Group and boohoo. Martijn was born in Holland and has lived and worked in the UK for the past […]
Consistency should be a priority for any global brand. Consistent brands build closer relationships with customers, they are more predictable, and therefore more trustworthy. There are three golden rules to help brands achieve consistency, captured by three Cs: Clarity, Consistency and Commitment. First, it’s crucial to define a clear global brand voice that resonates with […]
With social media, corporate scandals can reach millions globally in a matter of seconds. The Allianz 2018 Risk Barometer lists reputational loss as the eighth most relevant global risk faced by companies.
CEO Today sits down with Ceuta Group CEO Edwin Bessant. Edwin tells us about Ceuta Group’s beginnings, its unique brand-fostering service which is helping businesses to grow their brands globally, and how business in the company has exploded in the last 24 years; allowing it to become a leading and multi award-winning global organisation.
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