How to Balance B2B and B2C Marketing 

September 17, 2025
Some companies focus primarily on marketing their goods and services directly to customers (B2C), while other enterprises might make most of their revenue through other businesses (B2B). Understanding the difference between B2B and B2C is easy enough, but in many industries, companies need to balance both approaches in their offerings and their marketing. Industries that […]
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Identifying The Best E-Commerce Model: In-Depth Comparison

July 12, 2024
Let’s dive into the exciting world of e-commerce models and explore various ways to make money through online business. Understanding these models can help you make informed decisions for your venture if you're a budding entrepreneur or an established business owner.
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Boosting Your Sales ROI: How Digital and Analytics Can Drive New Performance and Growth

June 28, 2019
In this article Michael Viertler, Senior Partner McKinsey Marketing & Sales will discuss the four ways digital and analytics can drive successful change and the pitfalls to avoid.   Few business leaders would dispute the fact that sales teams must evolve. They are already investing billions of pounds in sales technology and training in response […]
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