CEO Today - July 2023 Edition

Adobe switched from selling software packages to a subscription model, known as Adobe Creative Cloud, which includes access to software like Photoshop, Illustrator, and more. This transition has significantly boosted their revenue. Salesforce this company operates on a subscription basis, offering its customers access to its suite of business applications. Salesforce has seen steady revenue growth over the years. Salesforce is the go-to business / sales management system. Spotify Spotify’s primary revenue source is its subscription service, Spotify Premium, which has contributed to its position as one of the leading music streaming platforms globally.

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